Seismic Shift.
Its time has come. Introducing the all-new Grip Shift by SRAM. Reengineered from the inside out, it’s one of the most technically advanced twist shifters ever created. For this global product launch, SRAM tasked 50,000feet with developing a fully integrated campaign that includes video, online, retail and print. Seizing on the fascinating brand story of Jaroslav Kulhavý’s victory at the 2011 World XC Championship using only a Grip Shift prototype, the new campaign mixes race-day footage with detailed CAD renderings, designed to inspire new riders while showing off functional improvements to XC and DH veterans.
Unrivaled precision.
Since 1935, Perkins+Will has been guided by a single mission: to develop ideas and create spaces that honor the broader goals of society. The firm’s architects and designers believe that environments should be regenerative and reflect the context, history and culture of the communities of which they are a part. To capture the voice of the world’s largest sustainable design firm, Perkins+Will asked 50,000feet to develop a brand communications system for use throughout its 23 offices—modular enough to accommodate regional differences yet distinct enough to communicate a world-class level of experience.
Transformation. Generation. In its boldest and most innovative forms, social media has helped take us from here to there, shaping opportunity from possibility and creating a new generation of ways to connect and communicate in the space between. 50,000feet presented A Third Place: Designing an Approach to Social Media in collaboration with Knoll. The discussion provides an overview of social media trends and platforms and explores how they are changing the way we live and work. For a copy of the presentation: 
On April 2, 50,000feet is opening a new office in Washington, D.C. The Dupont Circle office will add an important mix of strategic and editorial talent that strengthens our ability to bridge traditional and digital channels and our capabilities in video and social media. The launch coincides with the start of our work with the Bill and Melinda Gates Foundation, one of the largest and most prestigious global health and education organizations in the world. 
Hand-cast and crafted, the heirloom-quality metalwork from West Supply ranks among the finest in design and architecture today. The company is expert in millennia-old casting techniques for glass and metal and is the purveyor of hardware for several Holly Hunt collections. The team excels in everything from patinas and mould-making to material combinations and custom assembly. We are proud to be tasked with helping evolve the brand, communications and online presence of this exciting young enterprise.
The variety of templates, tools and platforms available to create an e-commerce site has never been greater. But how do you distinguish your online store from a competitor’s? On March 28, 2012 at 11:00am CT, 50,000feet and Magento Silver Solution Partner 5dk are teaming up to deliver “Optimizing Custom Design with Magento,” a webinar that covers how companies can leverage the global e-commerce platform to create compelling and differentiated brand experiences that drive consumers from awareness through purchase and engagement. This 60-minute webinar will address the customization capabilities of Magento, the pros and cons of using prepackaged themes, technical tips and more. 
No matter what size or shape, great online experiences resonate deeply with consumers, all while delivering engaging content and functionality in a transparent, seamless fashion. In the coming months, our team is participating in a series of industry and community events to share ideas on a host of e-commerce topics. As practical for the Fortune 1000 marketing and technology executive as for the leader of a high-growth start-up, these topics include building enterprise e-commerce ecosystems, optimizing user experience design and leveraging social media. Check back on our site for registration and event information. Sign up for our Magento eCommerce Forum in
Space wanders and weaves. Space remembers and remains. Space becomes. Space collects. Space matters. Space means. The newest installment in the Classic. In the Modern Sense. campaign debuts in the March 2012 issue of Architectural Digest, featuring the Saarinen Womb Chair in KnollTextiles Cato upholstery. The integrated print, online and mobile campaign showcases Knoll’s pioneering Modernist design through a panorama of unforgettable photography. Consumers, designers and trade professionals can browse a gallery of designs, access product specifications, locate retailers and request a complimentary folio of residential settings. From iconic classics to bold contemporary innovation, Knoll continues the tradition of Modernist design. Past becomes present and timeless elegance endures.
From Mexico City to Dubai, MasterCard is delivering innovative prepaid payment solutions that are evolving the ways organizations disburse social benefits and payroll. 50,000feet recently traveled with MasterCard to document how their global prepaid products are helping governments reach unbanked and underserved consumers and move them toward cashless transactions that are convenient, flexible and secure. Through micropayment systems and the electronification of government benefits, MasterCard is enabling more efficient and equitable economic development and bringing millions of new customers into the financial mainstream.
At Standard Market, shelves change with the season, the week–even the tides. Extraordinary food is their passion, and they do whatever it takes to get the freshest, most delicious food on earth and pass the value on to customers. While developing Standard Market’s website, 50,000feet tapped into this same wonderful enthusiasm, combining bold photography with flexible, customized content management to support both the Market and Grill.
The linear form of the Mark Krusin Collection graced by the rugged sensuality of Spinneybeck® Torello Leather are featured in the debut of this year’s KnollStudio campaign. The fourth installment of this integrated print, online and mobile campaign, Classic. In the Modern Sense., appears in the January 2012 issue of Architectural Digest. From iconic classics to bold contemporary innovation, Knoll continues the tradition of Modernist design. Past becomes present and timeless elegance endures.
Meet Vivi LeDish™! 50,000feet brought this vivacious pint-sized chef to life on a new online platform it created to encourage young children to adopt healthy eating and exercise practices. Working in conjunction with co-founders Jonelle Galuska and Nicki Mason, we concepted the website and produced engaging, interactive features—from Food of the Week, Recipe and Activity of the Day and the Giggle Grower—to help kids make better nutritional decisions, expand their taste buds and stay physically fit. For grownups, the Mama Delish blog serves up a daily dose of wisdom on all things related to healthy eating, child rearing and family fun. 
Strands of light through the season bright, we said. Happy holidays and best wishes for a happy and healthy new year from all of us here.
With Cyber Monday just months away, BMW tapped 50,000feet to take part in a major SEO project for its aftersales e-commerce site, 
In November, 50,000feet welcomed a delegation of senior executives and EMBA students from the Copenhagen Business School to its Chicago office. Arranged by Northwestern’s Kellogg School of Management, our presentation began with a creative review of our most recent work, followed by a lively discussion about brands and content localization by market. While stateside, the delegation also visited Microsoft, Ogilvy & Mather and Edelman as part of its research on American marketing and innovation best practices. Creativity, technology and innovation–brought together in insights and action. In a word, “Harmoni.”
For half a century, Spinneybeck has been home to the finest Italian leather, crafted in the tradition of American Modernism. A revered name in luxury and commercial interiors, Spinneybeck turned to 50,000feet to create an advertising campaign to strengthen the brand among a core group of architects and interior design professionals as well as with a new generation of designers.
Simple ideas can start global movements. Standard Market’s goal is to create grocery and grill experiences that offer the best food at reasonable prices. Whether made in-house or delivered directly from growers and producers, Standard Market and Grill provide customers with the best food, served in an inviting environment that inspires discovery. Come discover, taste and celebrate this November.
The Guggenheim name represents a rich tradition of innovation and success in finance, philanthropy, education and the arts—and is one of the most enduring names in global business today. Guggenheim Partners, a global financial services firm, stands on the shoulders of that legacy and was created to continue in the Guggenheim tradition. In 2009, the firm partnered with Security Benefit to launch EliteDesigns Variable Annuity, the first product within a powerful new investment management platform dedicated to helping financial professionals preserve the wealth of their clients. Tasked with supporting the initial launch, our team helped create a brand identity system and fully integrated print and online campaign. Combining the Guggenheim visual identity with seven newly commissioned works by artist Simon Page, the resulting brand look and feel conveys a simple, but powerful, message: through innovation and collaboration, Guggenheim helps financial professionals and investors shape their future and create their own legacy. 
PeaceCare is a nonprofit organization dedicated to creating sustainable grassroots change in the developing world. By reshaping how resources are directed and shared across the global healthcare community, PeaceCare is creating a world of difference by inspiring and empowering communities across regions and cultures. Together, our teams created a brand identity that embodies the values of the organization and their mission to reduce disease, increase the quality of healthcare in low-income countries and promote global healthcare research and education.
Hotel Sierra is no stranger to innovation, helping invent what we’ve come to know as Extended Stay. Within this model, consumers discovered a new way to travel, a new way to live and a new way to stay. Tasked with creating a wholly new experience for travelers of all kinds, 50,000feet had two goals in mind: reposition the Hotel Sierra brand to realign its hotels with the market’s evolving demands and create a stronger online experience for guests. Our work began by understanding how guests travel for business and pleasure. Our insights helped produce a more guest-focused experience that integrates reward programs throughout the booking process and provides
At 5:41 p.m. on May 22, 2011, the life of Joplin, Missouri changed forever. Hours after graduation ceremonies had ended, the largest town in Jasper County suffered beneath a massive tornado that left more than 160 dead and 900 injured. In the heart of the storm, Joplin discovered the strength of its resolve, mining the courage to rebuild its town and community. Stand with Joplin as it rebuilds its classrooms by donating materials, adopting a classroom and funding relief supplies.
Keep your options open. Waaaaay open. With five doors and all-wheel drive, the MINI Countryman gives you lots of space—and even more options. Launching its first-ever crossover SUV, MINI USA tasked 50,000feet with developing the official MINI Motoring Accessories and John Cooper Works catalog featuring the “Official You-ification Planner.” It’s time to take
Spanning four generations and seven decades, the story behind one of the most highly praised collections of wines is ultimately a story of one family. A family that continues to apply the same commitment to quality that drives all of its endeavors. Told in a handsomely bound edition, the Terlato Wines Luxury Wine Report shares the story of the luxury wine consumer and presents market trends, insights and strategies of wine retailers, trade professionals and consumers. Accounting for one of every ten bottles of luxury wine sold in the U.S. and representing brands that have garnered more 90+ ratings than any other wine company in the world, Terlato Wines is changing the way the world drinks.
BMW didn’t invent the wheel, but its work continues to reinvent the driving experience. In keeping with this tradition, BMW introduces a class of technology to revolutionize the way its dealer network does business: BMW Aftersales Online Marketing tools. As part of an integrated awareness and education campaign, 50,000feet developed print, brochures and multimedia for the program, featuring landing page development, search engine marketing, social media, email blasts and digital asset libraries. The future of marketing has arrived—and it’s ready to go.
As a Magento Silver Solution Partner, 5dk combines outstanding web, e-commerce and mobile capabilities with expertise in Magento Community and Enterprise editions for clients across industries. 5dk’s strategic partnership with Magento, the fastest growing e-commerce platform, strengthens our ability to deliver strategic and scalable solutions that meet the most demanding user experience and technical requirements.
Creating great user experiences requires a careful balance of technology and design—a mix of art and engineering. When done well, these solutions can alter the landscape and change the game. 5dk delivers digital solutions for web, e-commerce and mobile, bringing strategy and technology together.
Who is Vivi LeDish™? She’s adorable. She’s wired. And she’s about to revolutionize the way kids play with their food. This pint-sized Pollyanna is the answer for any parents trying to instill in their little ones healthy eating habits. On a mission to become “the world’s greatest chef,” Vivi leaves no ingredient untested—trying new foods and seeing what works. Her countertop capers are soon to be chronicled daily at Vivi’s very own interactive website. Here, kids and parents can login to learn about eating healthy and being active—in a way that only Vivi can deliver.
Join us for seasonal brews and a sneak peak at the Summer launch of Vivi LeDish™. Doors open at 6:00p.m. on Wednesday, June 8th at 1700 W. Irving Park Road, Suite 110, Chicago. RSVP to Sandy at 773-529-6760 or 
Printing used to offer one choice, one way, and usually one result. But now, things are different. Today, digital printing is opening up whole new ways to connect and communicate. And that’s good. Because communication should be about bringing us together, not driving us apart. As purveyor of the world’s finest coated papers, Sappi is unveiling an integrated campaign to drive awareness of what’s possible with digital paper and printing. While building excitement and generating buzz among printers, merchants and designers, Sappi showcases digital paper and printing’s unstoppable benefits and screaming results. The results are undeniably vivid and incredibly digital. Because with Sappi, the beginning is insight.