This season, Sony holds us spellbound, taking on the holidays with the finest gifts around. 50,000feet partnered with Sony to develop a campaign that shares an emotional, product-led story across channels and media, building excitement for the most wonderful time of the year. Only with Sony serves as the platform for many of Sony’s most highly anticipated products, including the revolutionary full-frame A7R and the playful VAIO Flip tablet-laptop. Turning what was once impossible into an experience almost too real for words, Sony continues to reimagine the past while reinventing the future—making the most of what’s now and defining what’s next. Find the gift they’ll love.
Ivy Funds tasked 50,000feet with a redesign of the global investment management firm’s website, helping create a digital platform that supports a range of media and channels. We aligned the online experience with the needs of investors and financial professionals today—with editorial content incorporated throughout the site, alongside a literature center where financial advisors can review and order documents. Developed on Drupal for easier administration, Ivyfunds.com features permission-based file access, which simplifies content sharing while responsibly managing distribution. API integration allows fund pages to stream performance data, and new functionality allows advisors to track funds and plan their practices. Responsive mobile- and tablet-optimized interface designs make the site easy to use on any screen—anywhere and anytime. Reimagine finance.
A World of Difference
Amina is a 28-year-old mother of two. In her hometown of Kédougou in southeastern Senegal, her family and friends describe her as always smiling. However, today Amina is smiling even more than usual, having learned the results of her cancer screening were negative. Not long ago, such a screening would have been unheard of in this remote region, but thanks to the grassroots efforts of Peace Care, preventative healthcare is beginning to take hold. This is the mission of Peace Care: to create quality, sustainable healthcare in areas with limited access. Their latest efforts in Senegal represent their sustained commitment to making a difference there—with a current focus on women’s health as community volunteers learn to implement a screening program for cervical cancer, an illness many Senegalese women know little about. 50,000feet first worked with Peace Care in 2011, leading a brand workshop and designing identity elements to drive awareness of the organization. We are pleased to continue our partnership with Peace Care to help them realize their goals. Get involved.
At 4:38 p.m. the call came in to the Concierge desk, “My daughter loves monkeys. Is it possible to get monkeys for her party tomorrow?” The reply: “Of course. How many would you like?” Affluent consumers demand exceptional service and support no matter where they are or the time of day. This is the essence of World Elite, MasterCard’s premium card offering. But in the highly competitive affluent card market, how do you sell issuing bank partners on the benefits and services of World Elite versus other premium cards? The answer: with visually captivating interactive sales tools, including a tablet and web application that underscore the extraordinary global network of luxury lifestyle providers and five-star service that are hallmarks of MasterCard World Elite. A wealth of opportunity.
50k Fall Open House
STRATA is a multi-disciplinary exhibition that celebrates creativity in all its forms. Exploring themes of materiality, time and process, STRATA investigates the intersections of art, design, technology and craft. Featuring work by Darlene and Debra Delbecq, Karolina Gnatowski, Rob Kimmel, Jordan Martins, Rachel Ritchford, Nathaniel Russell and Michael T Vollmann, STRATA explores a depth and range of experiences told through photography, textiles, painting, mixed media and video. Opening on Thursday, October 10th at 6pm in our offices at 1700 W Irving Park Rd. Please RSVP at email@example.com
Meeting of the Minds
Questions around K–12 education abound. These questions resonate at the national, state and district levels. They touch on data and technology, policy and classroom practice. They raise debate and spur initiatives. With so much at stake in how we answer these questions, 50,000feet collaborated with the Gates Foundation’s College Ready division to plan, conduct and report back on a daylong meeting that convened 28 education reform leaders from 17 organizations nationwide—an opportunity to address large questions around education in America. Great thinkers and doers from The Broad Center, The Aspen Institute, The William and Flora Hewlett Foundation and Teach Plus, to name just a few, were among those who contributed to the engaging work session. Prepared by 50,000feet, the resulting observations and recommendations documents gave Gates a strategic framework for future coalition building and education advancement. Doing good.
Learn Something New. Every Day.
A wealth of knowledge. Free and fully searchable, Sappi etc.—the education, training and consulting website from Sappi Fine Paper—gives readers access to more than a century of rare historical documents, detailed case studies and expert technical advice. Viewable in crystal-clear 600ppi resolution, Sappi etc. brings everything online that design and print industry professionals need to work smarter, faster and more effectively. Far more dynamic than a simple static archive, Sappi etc. lets users bookmark pages, search by keyword and create their own personal library for quick reference. Simply put: it’s like nothing you’ve ever seen. Start learning.
Let’s Step Inside
Early next year, Midtown Manhattan is set to be transformed when Archer settles into his new home. A closer look reveals a boutique hotel that is richly appointed, thoughtfully curated and tastefully designed. The wit, charm and casual cool of both the residence and Archer’s identity translate through the simplicity and quiet confidence of the design. Brick by brick and room by room, Archer tells a story rich in texture—whose characters include an interesting set of personalities. The inner circle is a worldly mix of travelers and New Yorkers alike, who will be able enjoy all that Archer has to offer—from his relationships with Manhattan’s craftspeople and shopkeepers to his friends across industries and cultures. As anticipation for the 2014 arrival continues to grow, a second Archer residence is due to break ground next year in California’s sunwashed Napa Valley. In the Making.
Five Years Strong
Dedication. Determination. Passion. These characteristics that one might use to describe the prowess of an athlete are seen in those families fighting neuromuscular disease every day. Since 2008, we have seen our hometown spirit come alive in the MDA Chicago Muscle Team event. And in the same way we proudly hold true to the tradition of sport and love of the game, Chicago has shown that we have the strength to continue ahead in our search for a cure. Together, we have raised critical funds to support vital research and services for 2,500 Chicago area families. In this fifth anniversary event, 50,000feet is proud to return as a Hall of Fame Sponsor, and we invite you to join us in making the biggest impact yet. Make a Muscle. Make a difference.
Tapped for Greatness
Terlato Wines began in 1947 as a small neighborhood operation, with customers filling their pitchers from a tapped oak barrel. Four generations later, the company is still family owed and operated—but far from small. Having garnered more ratings of 90 or higher than any other wine company in the world, the story of Terlato Wines is seven decades in the making and today, spans every tier of the industry. As stewards of some of the world’s finest wines, Terlato Wines enlisted 50,000feet to develop the third volume of The Luxury Wine Report, the company’s most recent edition of proprietary market insights, industry trends and best practices. Telling the story of the luxury wine consumer requires the perfect blend of education, inspiration and sophistication. The third edition engages readers through captivating information design, an editorial voice complemented by typographic sensitivity, a feast of images by photographer Michael Maes and a special, standalone insert “Millennials and the Future of Luxury Wine.” In the end, great wine is not just to be tasted; it is to be experienced.
When the mercury starts rising, it’s time to start that all-important summer t-shirt rotation. Which is where MINI MotoringGear comes in. Tasked with creating a new batch of MINI Cooper graphic tees for 2013, 50,000feet came back with a fresh crop of vintage-inspired and contemporary designs, including the RallyE, Tire Tread and Heartbeat tees. Our relationship with BMW and MINI began with the launch of MINI in the United States more than a decade ago. The road ahead was clear: to establish the vehicle as a lifestyle brand with an iconic place in American motoring culture. Through engaging catalogs, digital applications, advertising, direct mail, packaging and accessories, we continue to help MINI exceed projections, further securing the vehicle’s status as a car for the ages. Made In The USA.
Knoll celebrates 75 years of pioneering design with Modern always™, an integrated campaign that chronicles the company’s innovations since 1938. The tone is candid, conversational and imbued with modernity, humanity and personality—characteristics that have defined Knoll from the start. The campaign couples designers and their recent work for Knoll with vintage imagery of its design icons: Rem Koolhaas and the new OMA Collection “Tools for Life” with Ludwig Mies van der Rohe; Principals Masamichi Udagawa and Sigi Moeslinger and their Antenna workspaces with Eero Saarinen and Florence Knoll; KnollTextiles Creative Director Dorothy Cosonas with Florence Knoll; and Richard Schultz with his outdoor 1966 Collection®. This highly engaging approach brings consumers into the Knoll experience, encouraging them to explore the new knoll.com. The campaign appears in current and upcoming issues of publications ranging from Artforum to T Magazine, from Architectural Digest to Monocle.Knoll then and now.
The Relentless Pursuit of Balance
You don’t win by being the lightest. Or the stiffest. Or the toughest. You win by being the fastest. SRAM’s new lines of MTB wheels provide better-balanced design to a market in need of both technology and performance differentiation. Featuring a special balance of low-inertia design, weight and strength, each product family reflects the demands of a different riding style: RISE (for XC Racing), ROAM (for hybrid XC Trail and All-Mountain) and RAIL (for solid All-Mountain). Told through explorations intended to reach across channels and touchpoints, our work also includes naming for several of SRAM’s proprietary wheel technologies and messaging for the groundbreaking new XO hub. Where all roads lead.
How the Best Perform
When it comes to performance, quality and expertise, Hu-Friedy is the dental professional’s go-to resource for high-precision instruments, instrument management systems and infection prevention products. The dental manufacturing leader engaged 50,000feet to redesign its website and develop a scalable content framework and web platform to support its sales and marketing initiatives worldwide. 50,000feet built the site on Magento Enterprise and Drupal and integrated the system with SAP and Hu-Friedy’s document management system, MasterControl. With the newly launched site, Hu-Friedy can manage site content easily, achieve sales and customer service efficiencies and launch future site enhancements and functionality. The result: more timely and cost-effective communications, improved sales and service support and opportunities to enhance customer relationships. Setting new standards for industry excellence.
The Fabric of Modernism
From form to finish, curator to collaborator, sense to sensibility, KnollTextiles has created the industry’s most versatile and technically advanced textiles, helping design professionals weave color, texture and pattern across seating, walls and windows. In So Happy. Together., an integrated campaign that revels in KnollTextiles’ unforgettable designs for upholstery, wallcoverings and draperies, readers find new products and patterns while watching the history of modern design unfold. Appearing in the April 2013 issue of Interior Design, the story continues as captured in the iconic photography of Ilan Rubin, playfully bringing together the subtlety and dimension of the fabric of modernism. See the 2013 campaign.
Enjoy Sony Like Very Few Can
Everyone has connections, but not everyone has Sony Concierge. To herald the launch of Sony’s private shopping program, 50,000feet developed a brand identity to set the standard across all consumer channels and communications. Positioning Sony Concierge as the preeminent shopping experience, our work speaks to a clientele who can enjoy an unrivaled caliber of services, including access to limited-release products, masterful installation, private technology support, exclusive shopping assistance and a world of luxurious benefits—all overseen by a personal account manager. The technology you love, the service you expect, the access you deserve—the very best that Sony has to offer.
Daughter of Invention
When 50,000feet partnered with a high-growth incubator, little did we know the places Vivi LeDish™ would take us. In 2011, a small group of seasoned marketers invited us to help establish a children’s wellness platform to combat childhood obesity. Our joint collaboration produced Vivi LeDish™, a branded character and online portal for education, games, recipes and parent-child activities. Fostering healthy eating and exercise habits among children ages 3 to 8, Vivi has earned a loyal following and drawn national attention from companies, organizations and celebrity chefs such as the Barefoot Contessa Ina Garten, Food Network’s Guy Fieri and Karen Le Billon, author of French Kids Eat Everything. Vivi has been recognized as one of Michelle Obama’s Top 10 Wellness Education Programs and is also featured in the “How Cool Is That?” section of Rachael Ray’s nonprofit website Yum-o.org. Play, learn and grow with Vivi.
One. And Only.
The SRAM XX1 1×11 drivetrain is built on a dedicated design philosophy: make it simpler, lighter and more durable. For riders, SRAM XX1 represents the latest breakthrough in a long line of precise, lightweight riding components for the trails. To launch this game-changing new product, SRAM tasked 50,000feet with developing an integrated campaign that includes online, retail and print. Part race-day grit, part intelligence briefing, the campaign mixes race-day footage with detailed CAD renderings, designed to educate and inspire consumers while showing how SRAM technology delivers riders flawless precision and unrelenting performance. No matter where you ride, no matter what you’re up against: SRAM XX1. Unstoppable.
Too Cool for School
Maybe it was a concert poster. Or your first iPod. Or even a breakfast cereal mascot. No matter what made you love design in the first place, this is your chance to learn the creative process behind it. 50,000feet is looking for a talented design intern for our 2013 Summer Internship Program. Open to current graphic design students and recent graduates, this paid, 3-month opportunity will have you working alongside senior designers, writers, developers, creative directors and strategists in our Chicago office. The internship will help you build practical industry skills by following (and participating in) the real, day-to-day process of creative agency work, from exploration to client presentations to production. Learn more.
You Belong Here
Bringing a wholly new experience to Midtown Manhattan, Archer Hotel has a personality all his own. The new-build boutique hotel will rise 21 stories above the Garment District, weaving the neighborhood’s rich history into the very fabric of the property. Archer is the world traveler’s home away from home, with 180 lofts that boast personalities as unique as the guests themselves. A rooftop bar with panoramic views, curated art collection and restaurant concepted by an A-list chef are among the many reasons why you’ll want to know Archer. Reflective of a new American classicism, Archer Hotel is a simple yet bold approach to luxury, stepping forth in early 2014. Fondly, Archer
Where the Conversation Begins
In investing, there are few simple answers — and even fewer in times of volatility. At its best, the search for insight is a conversation, a back-and-forth exchange of data and ideas. T. Rowe Price’s integrated campaign Where the Conversation Begins eschews lofty, aspirational promises for a wiser, more grounded approach to the fund-advisor relationship. In a conversational approach that encourages financial professionals to bring their questions, 50,000feet helped the asset management firm achieve its goals of generating a healthy, inclusive and informative discussion, creating a cross-channel, trans-media platform for print, digital and video. The result was a bold communications strategy that is relatable yet authoritative, inviting yet savvy. Financial advisors are compelled to watch, listen, read, share, friend, follow and start talking. Begin the conversation.
A Safe Place
After tallying votes from all three offices, 50,000feet is proud to name Lawrence Hall Youth Services as the recipient of our 2012 company gift. More than just a child welfare agency, the 147-year-old Lawrence Hall is a statewide leader in highly effective, evidence-based therapeutic treatment for at-risk youth. Through its four programs—Therapeutic Day School, Foster Care, Residential Treatment and Older Adolescent—Lawrence Hall helps victims of trauma develop the self-worth, knowledge and skills they need to lead independent and productive lives. Making a difference to last a lifetime. Please visit Lawrence Hall Youth Services.
Love to Give
Days grow shorter. Lights glow brighter. And imagination runs free. At the most wonderful time of the year, Sony shines bright with the finest gifts of the season—the perfect find, the perfect fit, the perfect gift. In an unprecedented integrated Holiday campaign, Sony invites consumers to find gifts that everyone will love to give–and love to get. 50,000feet partnered with Sony to develop the creative strategy that informed the concept and execution of the Love to Give campaign across print, web, mobile and retail. For Sony, the campaign delivers a unifying platform that brings the consumer retail experience together—across channels and media—and invites consumers to fall in love with Sony, all over again. In the spirit of the season, Sony helps consumers find perfect gifts that will help bring the holidays to life. Share the season. Share Sony.
A Developing Story
Behind every online retail success story is a platform that enables businesses to attract and retain customers, makes buying easier and helps build brand awareness. Magento’s eCommerce platform does all of that and more, offering powerful and flexible features and tools to customize retail experiences and connect with consumers. As a Magento Silver Solutions Partner, 50,000feet will discuss the versatility of the platform across a range of consumer and B2B categories and applications at the Magento eCommerce Forum in Salt Lake City on November 7th. To join us, please register now.
Stop in for seasonal brews and holiday fare and view an exhibit featuring Chicago artists working in film, photography, bronze and glass, including work by Charlie Simokaitis, Chris Strong and the artist collective at West Supply. Festivities begin at 6:00 pm at our offices at 1700 W. Irving Park Road (at the corner of Hermitage). Please RSVP with Sandy at firstname.lastname@example.org.
The Belle Effect
The story of Henry & Belle begins with the eponymous couple whose love of style and philanthropy laid the foundation for the company that it is today. Belle was the muse for the young designer and the inspiration for his collections. As the company grew, it embraced the couple’s commitment to helping those in need, and their philanthropy became the heart of their business and helped set them apart for three generations. Building on a heritage of quality tailoring, the use of innovative materials and unerring attention to detail, 50,00feet established a digital platform for the company and the launch of its philanthropic program, Right Amount of Give. When the line between inner and outer beauty is erased, that’s the Belle Effect.
Ideas That Matter
Sappi Fine Paper’s Ideas that Matter has become one of the industry’s most respected design competitions, awarding more than $12 million to designers to support their work for nonprofit programs and organizations. An independent panel of leaders from the design community, including 50,000feet Creative Director Tracy West, reviewed this year’s inspiring proposals and selected 13 grant recipients. The programs that Sappi will fund in 2012 demonstrate the design community’s commitment to using design-driven innovation to solve social problems and instill positive social, cultural and environmental change. Since the program’s inception in 1999, Sappi has funded more than 500 nonprofit projects worldwide. 50,000feet congratulates Sappi for continuing its tradition of supporting design excellence and all of this year’s recipients. Design is the difference.
50,000feet is pleased to announce that The Society of Typographic Arts has selected our most recent work for KnollTextiles as a winner in this year’s Archive12 juried competition. The So Happy. Together. campaign features bold and iconic portraits by Ilan Rubin, which playfully bring together the subtlety and dimension of modernism. Our work will become part of the Chicago Design Archive, the STA’s permanent collection of more than 800 examples of innovation, design and creative excellence. An exhibit of Archive12 selections, including our work for Knoll and award-winning entries by the Museum of Contemporary Art and Wright Auction, will be on display at Harrington College of Design Gallery, 200 W. Madison Street, Chicago, from October 4–28, with a public opening gala on Friday, October 5, from 6:30-9:30 p.m. The Modern. Imagination.
A Paper Anniversary
It began with a great 2011 launch—and hasn’t slowed down since. Sappi Digital Design Center, which gives printers and merchants the ability to showcase their digital printing capabilities, is stepping out new features that include targeted content customization, optimized PDF generation, updated business metrics and digital printing facts. Targeting both new and existing customers, the campaign has helped increase traffic while reinforcing Sappi’s brand promise: unstoppable benefits with screaming results. Providing the power to create.
The Secret Recipe of Vivi LeDish™
50,000feet is joining the ranks of what innovation consultancy PSFK calls “New Idea Agencies,” whose teams help launch high-growth startups. In 2011, when a small group of seasoned women marketers invited us to partner with them to establish a children’s wellness platform to combat childhood obesity, we couldn’t resist. Our joint collaboration produced Vivi LeDish™, a branded character and online portal for education, games, recipes and parent-child activities that foster healthy eating and exercise habits among children ages 3 to 8. Since its April 2012 launch, traffic has grown, and momentum is building. The site has gained the support of celebrity chefs, such as Barefoot Contessa’s Ina Garten, The Food Network’s Guy Fieri and Karen Le Billon, author of French Kids Eat Everything, and the ad platform is drawing national advertisers and generating revenues. Inspiration. Incubation. Innovation. Opportunities such as Vivi enable us to join and help shape the conversations, currents and dynamic markets where media, technology and creativity meet. Daughter of Invention.