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BMW
E-commerce SEO
Just in time for Cyber Monday, BMW tapped 50,000feet to take part in a major SEO project to tune up shopbmwusa.com, its e-commerce site for vehicle and lifestyle accessories. Building on the existing site architecture, we created new landing pages that dovetailed with their active SEO strategy and optimized conversion. In addition to providing overarching messaging, content and a visual framework, we developed core e-commerce categories and keywords to improve search results and to directly lead buyers to the products they want. The results: new landing pages that reflect the precision, design and performance of the BMW brand and a site revving to go.
