Since 1947, Champaign Surplus has been a trusted resource and constant travel companion to outdoor enthusiasts. The company brought 50,000feet in to help them elevate its visibility, marketing and online capabilities beyond its local base. We refined the company’s identity, reengineered its online business operations, produced an e-commerce website on Magento and integrated back-office functions to prepare them for future expansion. Their marketing and technology investments are already paying off.