For 225 years, the New York Stock Exchange has helped lay the pillars upon which great inventions have been borne, economies have grown and history will be written. In 2017, NYSE celebrates its 225th anniversary, tapping 50,000feet to develop a creative program to raise awareness of the significant milestone.
NYSE is the only global market to combine innovation in technology with human ingenuity to raise capital that raises the world. And while the iconic institution has been voice to generations of epic adventures, NYSE has remained true to its calling: to help the world’s greatest companies do great things. Providing a platform that celebrates one of the biggest names in finance, the Ring True integrated brand campaign reinforces NYSE’s mission while providing a bold vision for what lies ahead.
NYSE worked with 50,000feet to develop Ring True, an omni-channel integrated campaign that helps celebrate the moment while providing a scalable branded system to support what’s to come. A detailed guideline ensured that the campaign’s integrity could be maintained by all stakeholders and partners.
Drawing from the rich heritage of the highly visible and respected brand, 50,000feet created assets for the Ring True digital experience that were bold and confident in their expression. Video captured the energy and momentum of NYSE’s 225th anniversary, helping set a course for the future.