50,000feet, Inc.

Grip Shift Campaign Launch

jjadmin — Fri, 20 Apr 2012 20:16:03 +0000

Seismic Shift.

jjadmin — Fri, 20 Apr 2012 20:15:44 +0000

Its time has come. Introducing the all-new Grip Shift by SRAM. Reengineered from the inside out, it’s one of the most technically advanced twist shifters ever created. For this global product launch, SRAM tasked 50,000feet with developing a fully integrated campaign that includes video, online, retail and print. Seizing on the fascinating brand story of Jaroslav Kulhavý’s victory at the 2011 World XC Championship using only a Grip Shift prototype, the new campaign mixes race-day footage with detailed CAD renderings, designed to inspire new riders while showing off functional improvements to XC and DH veterans.
Unrivaled precision.

A Third Place

admin — Wed, 18 Apr 2012 15:38:02 +0000

Transformation. Generation. In its boldest and most innovative forms, social media has helped take us from here to there, shaping opportunity from possibility and creating a new generation of ways to connect and communicate in the space between. 50,000feet presented A Third Place: Designing an Approach to Social Media in collaboration with Knoll. The discussion provides an overview of social media trends and platforms and explores how they are changing the way we live and work. For a copy of the presentation: together@50000feet.com

Strength of Ideas.

jjadmin — Fri, 13 Apr 2012 20:40:59 +0000

Since 1935, Perkins+Will has been guided by a single mission: to develop ideas and create spaces that honor the broader goals of society. The firm’s architects and designers believe that environments should be regenerative and reflect the context, history and culture of the communities of which they are a part. To capture the voice of the world’s largest sustainable design firm, Perkins+Will asked 50,000feet to develop a brand communications system for use throughout its 23 offices—modular enough to accommodate regional differences yet distinct enough to communicate a world-class level of experience.

Transformation. Generation.

jjadmin — Fri, 06 Apr 2012 23:56:05 +0000

50K Goes to Washington.

jjadmin — Fri, 30 Mar 2012 19:23:15 +0000

On April 2, 50,000feet is opening a new office in Washington, D.C. The Dupont Circle office will add an important mix of strategic and editorial talent that strengthens our ability to bridge traditional and digital channels and our capabilities in video and social media. The launch coincides with the start of our work with the Bill and Melinda Gates Foundation, one of the largest and most prestigious global health and education organizations in the world.
Onward and Upward.

Indie Luxe.

jjadmin — Fri, 23 Mar 2012 21:34:34 +0000

Hand-cast and crafted, the heirloom-quality metalwork from West Supply ranks among the finest in design and architecture today. The company is expert in millennia-old casting techniques for glass and metal and is the purveyor of hardware for several Holly Hunt collections. The team excels in everything from patinas and mould-making to material combinations and custom assembly. We are proud to be tasked with helping evolve the brand, communications and online presence of this exciting young enterprise.

Spare No Detail.

jjadmin — Fri, 16 Mar 2012 15:52:15 +0000

The variety of templates, tools and platforms available to create an e-commerce site has never been greater. But how do you distinguish your online store from a competitor’s? On March 28, 2012 at 11:00am CT, 50,000feet and Magento Silver Solution Partner 5dk are teaming up to deliver “Optimizing Custom Design with Magento,” a webinar that covers how companies can leverage the global e-commerce platform to create compelling and differentiated brand experiences that drive consumers from awareness through purchase and engagement. This 60-minute webinar will address the customization capabilities of Magento, the pros and cons of using prepackaged themes, technical tips and more.
Register.

Yielding Key Insight.

admin — Fri, 09 Mar 2012 23:29:49 +0000

The past 10 years have been unprecedented, both for investors and economists. Debt crises, unchartered monetary policy and other “black swan” events have created surprising opportunities across the globe. To pursue them, Ivy Funds relies on its Fixed Income team to track the interconnected forces between the FX, bond and equity markets. “Fixed Income,” the latest installment of Ivy Funds’ The World Covered campaign, takes the story beyond the four-part Infinite Loop model to delve into this pivotal yet complex side of global investing.

Get with the Program.

admin — Tue, 14 Feb 2012 21:48:55 +0000

No matter what size or shape, great online experiences resonate deeply with consumers, all while delivering engaging content and functionality in a transparent, seamless fashion. In the coming months, our team is participating in a series of industry and community events to share ideas on a host of e-commerce topics. As practical for the Fortune 1000 marketing and technology executive as for the leader of a high-growth start-up, these topics include building enterprise e-commerce ecosystems, optimizing user experience design and leveraging social media. Check back on our site for registration and event information. Sign up for our Magento eCommerce Forum in
Salt Lake City on February 28.
Register.

Space Made Whole.

admin — Tue, 14 Feb 2012 21:41:56 +0000

Space wanders and weaves. Space remembers and remains. Space becomes. Space collects. Space matters. Space means. The newest installment in the Classic. In the Modern Sense. campaign debuts in the March 2012 issue of Architectural Digest, featuring the Saarinen Womb Chair in KnollTextiles Cato upholstery. The integrated print, online and mobile campaign showcases Knoll’s pioneering Modernist design through a panorama of unforgettable photography. Consumers, designers and trade professionals can browse a gallery of designs, access product specifications, locate retailers and request a complimentary folio of residential settings. From iconic classics to bold contemporary innovation, Knoll continues the tradition of Modernist design. Past becomes present and timeless elegance endures.
Begin again.

A World Beyond Cash.

jjadmin — Tue, 14 Feb 2012 17:42:37 +0000

From Mexico City to Dubai, MasterCard is delivering innovative prepaid payment solutions that are evolving the ways organizations disburse social benefits and payroll. 50,000feet recently traveled with MasterCard to document how their global prepaid products are helping governments reach unbanked and underserved consumers and move them toward cashless transactions that are convenient, flexible and secure. Through micropayment systems and the electronification of government benefits, MasterCard is enabling more efficient and equitable economic development and bringing millions of new customers into the financial mainstream.
Partners in prepaid.

Bring More To The Table.

jjadmin — Fri, 27 Jan 2012 19:00:23 +0000

At Standard Market, shelves change with the season, the week–even the tides. Extraordinary food is their passion, and they do whatever it takes to get the freshest, most delicious food on earth and pass the value on to customers. While developing Standard Market’s website, 50,000feet tapped into this same wonderful enthusiasm, combining bold photography with flexible, customized content management to support both the Market and Grill.
Savor the moment.

Time Made Simple.

jjadmin — Fri, 13 Jan 2012 18:12:30 +0000

The linear form of the Mark Krusin Collection graced by the rugged sensuality of Spinneybeck® Torello Leather are featured in the debut of this year’s KnollStudio campaign. The fourth installment of this integrated print, online and mobile campaign, Classic. In the Modern Sense., appears in the January 2012 issue of Architectural Digest. From iconic classics to bold contemporary innovation, Knoll continues the tradition of Modernist design. Past becomes present and timeless elegance endures.
Begin again.

Viva la Vivi!

jjadmin — Fri, 06 Jan 2012 17:50:34 +0000

Meet Vivi LeDish™! 50,000feet brought this vivacious pint-sized chef to life on a new online platform it created to encourage young children to adopt healthy eating and exercise practices. Working in conjunction with co-founders Jonelle Galuska and Nicki Mason, we concepted the website and produced engaging, interactive features—from Food of the Week, Recipe and Activity of the Day and the Giggle Grower—to help kids make better nutritional decisions, expand their taste buds and stay physically fit. For grownups, the Mama Delish blog serves up a daily dose of wisdom on all things related to healthy eating, child rearing and family fun.
Explore Vivi’s kitchen.

Vivi LeDish™ Online Wellness Platform

jjadmin — Thu, 05 Jan 2012 19:46:07 +0000

Happy Holidays. Happy New Year.

admin — Thu, 15 Dec 2011 21:10:33 +0000

Strands of light through the season bright, we said. Happy holidays and best wishes for a happy and healthy new year from all of us here.

Winter Tune Up.

jjadmin — Fri, 09 Dec 2011 18:58:15 +0000

With Cyber Monday just months away, BMW tapped 50,000feet to take part in a major SEO project for its aftersales e-commerce site, shopbmwusa.com. Building on the existing site architecture,
we created new landing pages that dovetailed with their active SEO strategy and optimized SEO conversion. In addition to providing original content and a visual framework, we developed core
e-commerce categories and keywords to improve search results and directly lead buyers to the products they want. The results: new landing pages that reflect the precision, design and performance of the BMW brand and a site revving to go.
Nothing Less Than Perfection.

E-commerce SEO

jjadmin — Fri, 09 Dec 2011 18:57:10 +0000

Just in time for Cyber Monday, BMW tapped 50,000feet to take part in a major SEO project to tune up shopbmwusa.com, its e-commerce site for vehicle and lifestyle accessories. Building on the existing site architecture, we created new landing pages that dovetailed with their active SEO strategy and optimized conversion. In addition to providing overarching messaging, content and a visual framework, we developed core e-commerce categories and keywords to improve search results and to directly lead buyers to the products they want. The results: new landing pages that reflect the precision, design and performance of the BMW brand and a site revving to go.

Velkommen!

admin — Tue, 06 Dec 2011 15:52:06 +0000

In November, 50,000feet welcomed a delegation of senior executives and EMBA students from the Copenhagen Business School to its Chicago office. Arranged by Northwestern’s Kellogg School of Management, our presentation began with a creative review of our most recent work, followed by a lively discussion about brands and content localization by market. While stateside, the delegation also visited Microsoft, Ogilvy & Mather and Edelman as part of its research on American marketing and innovation best practices. Creativity, technology and innovation–brought together in insights and action. In a word, “Harmoni.”