50,000feet, Inc.

Get with the Program.

admin — Tue, 14 Feb 2012 21:48:55 +0000

No matter what size or shape, great online experiences resonate deeply with consumers, all while delivering engaging content and functionality in a transparent, seamless fashion. In the coming months, our team is participating in a series of industry and community events to share ideas on a host of e-commerce topics. As practical for the Fortune 1000 marketing and technology executive as for the leader of a high-growth start-up, these topics include building enterprise e-commerce ecosystems, optimizing user experience design and leveraging social media. Check back on our site for registration and event information. Sign up for our Magento eCommerce Forum in
Salt Lake City on February 28.
Register.

Space Made Whole.

admin — Tue, 14 Feb 2012 21:41:56 +0000

Space wanders and weaves. Space remembers and remains. Space becomes. Space collects. Space matters. Space means. The newest installment in the Classic. In the Modern Sense. campaign debuts in the March 2012 issue of Architectural Digest, featuring the Saarinen Womb Chair in KnollTextiles Cato upholstery. The integrated print, online and mobile campaign showcases Knoll’s pioneering Modernist design through a panorama of unforgettable photography. Consumers, designers and trade professionals can browse a gallery of designs, access product specifications, locate retailers and request a complimentary folio of residential settings. From iconic classics to bold contemporary innovation, Knoll continues the tradition of Modernist design. Past becomes present and timeless elegance endures.
Begin again.

A World Beyond Cash.

jjadmin — Tue, 14 Feb 2012 17:42:37 +0000

From Mexico City to Dubai, MasterCard is delivering innovative prepaid payment solutions that are evolving the ways organizations disburse social benefits and payroll. 50,000feet recently traveled with MasterCard to document how their global prepaid products are helping governments reach unbanked and underserved consumers and move them toward cashless transactions that are convenient, flexible and secure. Through micropayment systems and the electronification of government benefits, MasterCard is enabling more efficient and equitable economic development and bringing millions of new customers into the financial mainstream.
Partners in prepaid.

Bring More To The Table.

jjadmin — Fri, 27 Jan 2012 19:00:23 +0000

At Standard Market, shelves change with the season, the week–even the tides. Extraordinary food is their passion, and they do whatever it takes to get the freshest, most delicious food on earth and pass the value on to customers. While developing Standard Market’s website, 50,000feet tapped into this same wonderful enthusiasm, combining bold photography with flexible, customized content management to support both the Market and Grill.
Savor the moment.

Time Made Simple.

jjadmin — Fri, 13 Jan 2012 18:12:30 +0000

The linear form of the Mark Krusin Collection graced by the rugged sensuality of Spinneybeck® Torello Leather are featured in the debut of this year’s KnollStudio campaign. The fourth installment of this integrated print, online and mobile campaign, Classic. In the Modern Sense., appears in the January 2012 issue of Architectural Digest. From iconic classics to bold contemporary innovation, Knoll continues the tradition of Modernist design. Past becomes present and timeless elegance endures.
Begin again.

Viva la Vivi!

jjadmin — Fri, 06 Jan 2012 17:50:34 +0000

Meet Vivi LeDish™! 50,000feet brought this vivacious pint-sized chef to life on a new online platform it created to encourage young children to adopt healthy eating and exercise practices. Working in conjunction with co-founders Jonelle Galuska and Nicki Mason, we concepted the website and produced engaging, interactive features—from Food of the Week, Recipe and Activity of the Day and the Giggle Grower—to help kids make better nutritional decisions, expand their taste buds and stay physically fit. For grownups, the Mama Delish blog serves up a daily dose of wisdom on all things related to healthy eating, child rearing and family fun.
Explore Vivi’s kitchen.

Vivi LeDish™ Online Wellness Platform

jjadmin — Thu, 05 Jan 2012 19:46:07 +0000

Happy Holidays. Happy New Year.

admin — Thu, 15 Dec 2011 21:10:33 +0000

Strands of light through the season bright, we said. Happy holidays and best wishes for a happy and healthy new year from all of us here.

Winter Tune Up.

jjadmin — Fri, 09 Dec 2011 18:58:15 +0000

With Cyber Monday just months away, BMW tapped 50,000feet to take part in a major SEO project for its aftersales e-commerce site, shopbmwusa.com. Building on the existing site architecture,
we created new landing pages that dovetailed with their active SEO strategy and optimized SEO conversion. In addition to providing original content and a visual framework, we developed core
e-commerce categories and keywords to improve search results and directly lead buyers to the products they want. The results: new landing pages that reflect the precision, design and performance of the BMW brand and a site revving to go.
Nothing Less Than Perfection.

E-commerce SEO

jjadmin — Fri, 09 Dec 2011 18:57:10 +0000

Just in time for Cyber Monday, BMW tapped 50,000feet to take part in a major SEO project to tune up shopbmwusa.com, its e-commerce site for vehicle and lifestyle accessories. Building on the existing site architecture, we created new landing pages that dovetailed with their active SEO strategy and optimized conversion. In addition to providing overarching messaging, content and a visual framework, we developed core e-commerce categories and keywords to improve search results and to directly lead buyers to the products they want. The results: new landing pages that reflect the precision, design and performance of the BMW brand and a site revving to go.

Velkommen!

admin — Tue, 06 Dec 2011 15:52:06 +0000

In November, 50,000feet welcomed a delegation of senior executives and EMBA students from the Copenhagen Business School to its Chicago office. Arranged by Northwestern’s Kellogg School of Management, our presentation began with a creative review of our most recent work, followed by a lively discussion about brands and content localization by market. While stateside, the delegation also visited Microsoft, Ogilvy & Mather and Edelman as part of its research on American marketing and innovation best practices. Creativity, technology and innovation–brought together in insights and action. In a word, “Harmoni.”

Advertising Campaign

jjadmin — Wed, 16 Nov 2011 22:37:51 +0000

Website Redesign

jjadmin — Tue, 15 Nov 2011 23:39:57 +0000

EliteDesigns Advertising Program

jjadmin — Fri, 11 Nov 2011 15:22:50 +0000

Modern Arrangements.

jjadmin — Fri, 11 Nov 2011 00:05:36 +0000

For half a century, Spinneybeck has been home to the finest Italian leather, crafted in the tradition of American Modernism. A revered name in luxury and commercial interiors, Spinneybeck turned to 50,000feet to create an advertising campaign to strengthen the brand among a core group of architects and interior design professionals as well as with a new generation of designers.
Appearing in Interior Design, Modern Arrangements features Spinneybeck’s finest materials to create an iconic and unforgettable campaign. Uniquely honest. Exquisitively modern. The rest,  
it seems, is history.
Touch The Heart. Catch The Eye.

Website and Professional Network

admin — Wed, 09 Nov 2011 16:27:16 +0000

A Celebration Of Food.

admin — Wed, 07 Sep 2011 21:48:36 +0000

Simple ideas can start global movements. Standard Market’s goal is to create grocery and grill experiences that offer the best food at reasonable prices. Whether made in-house or delivered directly from growers and producers, Standard Market and Grill provide customers with the best food, served in an inviting environment that inspires discovery. Come discover, taste and celebrate this November.

Design The Future.

jjadmin — Mon, 05 Sep 2011 21:10:33 +0000

The Guggenheim name represents a rich tradition of innovation and success in finance, philanthropy, education and the arts—and is one of the most enduring names in global business today. Guggenheim Partners, a global financial services firm, stands on the shoulders of that legacy and was created to continue in the Guggenheim tradition. In 2009, the firm partnered with Security Benefit to launch EliteDesigns Variable Annuity, the first product within a powerful new investment management platform dedicated to helping financial professionals preserve the wealth of their clients. Tasked with supporting the initial launch, our team helped create a brand identity system and fully integrated print and online campaign. Combining the Guggenheim visual identity with seven newly commissioned works by artist Simon Page, the resulting brand look and feel conveys a simple, but powerful, message: through innovation and collaboration, Guggenheim helps financial professionals and investors shape their future and create their own legacy.
Honor The Past. Design The Future.

Peace. And Care.

admin — Fri, 02 Sep 2011 14:39:26 +0000

PeaceCare is a nonprofit organization dedicated to creating sustainable grassroots change in the developing world. By reshaping how resources are directed and shared across the global healthcare community, PeaceCare is creating a world of difference by inspiring and empowering communities across regions and cultures. Together, our teams created a brand identity that embodies the values of the organization and their mission to reduce disease, increase the quality of healthcare in low-income countries and promote global healthcare research and education.

EliteDesigns Communications Platform

admin — Wed, 31 Aug 2011 13:45:20 +0000