Clients
Guggenheim Partners

The Guggenheim name represents a rich tradition of innovation and success in finance, philanthropy, education and the arts—and is one of the most enduring names in global business today. Guggenheim Partners, a global financial services firm, stands on the shoulders of that legacy and was created to continue in the Guggenheim tradition. In 2009, the firm partnered with Security Benefit to launch EliteDesigns Variable Annuity, the first product within a new investment management platform dedicated to helping financial professionals preserve the wealth of their clients. Tasked with supporting the initial launch, our team helped create a brand identity system and fully integrated print and online campaign.