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Developed by Security Benefit, the EliteDesigns® variable annuity is the first product available on a powerful new investment management platform. In 2009, when Security Benefit became a Guggenheim Partners company, 50,000feet was brought in for the relaunch of EliteDesigns. Our team helped create a brand identity system and fully integrated print and online campaign. Combining the Guggenheim visual identity with seven newly commissioned works by artist Simon Page, the resulting brand look and feel conveys a simple, but powerful, message: through innovation and collaboration, Guggenheim helps financial professionals and investors shape their futures and create their own financial legacies.

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