Always on the job, HD Supply promises to deliver their customers “What you need. Where you need it. When you need it.” And when they committed to rebranding the company in 2006 they expected the same from 50,000feet. What they needed: A strong identity program for the master brand, 14 business units and Canadian affiliates. Where they needed it: In 45 states to serve 900 branches and over 20,000 associates. And, they ‘needed it’ fast. A job well done.