Clients
Hotel Sierra

Hotel Sierra is no stranger to innovation, helping invent what we’ve come to know as Extended Stay. Within this model, consumers discovered a new way to travel, a new way to live and a new way to stay. After its initial surge in popularity, Extended Stay’s appeal began to wane. Guest perception dipped. Price competitiveness increased. And the market began to shift toward boutique positioning: warrior vs. weekender, day vs. night, half-way-home vs. half-way-there.

Hotel Sierra engaged 50,00feet to reposition the brand to realign its hotels with the market’s evolving demands. Through the process, we developed an online experience that establishes Hotel Sierra as a collection of independently-minded hotels brought together by a unique personality and a commitment to guest service.