Clients
ICE

ICE began as a novel concept to offer more transparency and convenience for commodities traders, both on and off the trading floor. They did this through several brand offerings and disparate platforms. 50,000feet was called on to consolidate the exchange into a single online tool and to develop an overarching brand strategy to position the company for initial public offering. It became the largest IPO of 2005 and has since revolutionized the industry, blazing the trail to online trading and creating an entirely new commodities marketplace.