Like a Pro

For generations, Wilson and its engineers have relentlessly pursued the latest technology to help you power your play, and the new clubs in the C300 family are no exception. Wilson Staff tapped 50,000feet to tackle the challenge of highlighting the advanced Power Hole Technology behind the C300 performance. 50k partnered with Maday Productions to develop 15-second spots that give visual impact to the new introductions, showing how Wilson is helping to revolutionize the game.

Power Hole Technology unites greater distance with controlled accuracy. Flex in the club face delivers explosive distance and better feel for a family of clubs that balances power with playability. Looking at new ways to apply the technology, Wilson Staff developed new irons that maximize the positioning of the Power Holes and introduced the feature to Wilson drivers for the very first time. Another first is the release of all-new forged carbon steel irons featuring the technology, which offers a degree of feel and responsiveness that more-advanced players can take advantage of.

The spots aired on both ESPN and the Golf Channel to raise awareness of Wilson Staff as a maker of the highest-quality clubs. And while Wilson is focused on providing the best possible equipment for players, it remains true to the sport and true to its commitment to innovation. Now get out there, and power your play.