Clients
Miller Brewing Company

It started out innocently enough: Miller asked 50,000feet to create a PDF for the media about its lightly torted Brewmasters and their process. But as beer enthusiasts ourselves, we quickly realized we would be unable to enjoy this opportunity in moderation. Accordingly, we designed a booklet entitled “The Love of Beer” as an ode to Miller, its Brewmasters and beer lovers everywhere. More than 250,000 copies later, “The Love of Beer” is still distributed at Miller brewery tours around the country and has even inspired a national advertising campaign.