For designers and printers the world over, Sappi is the standard for fine coated paper. If you’ve read a book or magazine in the past 75 years, then you’ve seen Sappi papers in action. 50,000feet worked with Sappi to unveil an integrated campaign that puts printers and merchants at the center. Delivered through print, direct and online media, Sappi is providing educational content and online tools to build awareness of digital paper and printing while opening up a whole new world of digital opportunities.