Clients
SRAM

It’s a relentless pursuit: to make the climb shorter, the turn tighter, the descent faster. To give riders the strongest, lightest, quickest bike on earth. Built on the success of its original 1987 product—the iconic Grip Shift—SRAM’s business now encompasses virtually every component used in competitive cycling today. And through their tireless, incremental enhancements, SRAM components continue to redefine the state of the art. Seeking a creative partner who shared its passion for design and the sport, SRAM chose 50,000feet to help launch several exciting new products. Our work for SRAM has been comprehensive in scope, from naming and identity to a fully integrated video, digital and print campaign.