Blending e-commerce, educational and lifestyle features, Uncorked.com serves up an extensive product catalog with blogging, recipes, videos and wine club programs. This multi-store implementation provides a platform for the largest online selection of luxury wines and powers Bon Appetit’s online wine store. Custom features include a complex taste-matching algorithm that recommends wines based on what a user is looking at or based on preferences in their profile.
Thirteen points of comparison are highlighted in the scoring and weighting algorithm, which was developed in collaboration with chefs, sommaliers and industry experts. A unique queue feature allows users to build their own wine club or to schedule monthly shipments based on either their selections or on the wines that score highest relative to their taste, and integration with a third-party fulfillment partner provides door-to-door service.