Clients
Vivi LeDish

Healthy attitudes and habits about food and physical activity begin at home, and Jonelle Galuska and Nicki Mason want to make it fun for children to learn about wellness. They asked 50,000feet to partner with them to create an online platform to educate kids about nutrition and exercise and reward them for making healthy choices. We took a high-growth incubator start-up approach combining design and technology to build the brand, operational infrastructure and online experience for the website and its central character—the adventurous, high-spirited, junior chef extraordinaire Vivi LeDish™. We developed their platform to be scalable for feature and functionality additions as well as e-commerce and advertising syndication. The site is designed for children ages 3 to 8 for viewing on computers and mobile devices and is being rolled out in conjunction with a book and parent blog.