Professional Services

Build tomorrow.

Continuing our partnership with one of the world’s most preeminent management consulting firms, 50,000feet helped BCG position and launch BCG X, its global tech build and design brand. Building end-to-end partnerships with clients, BCG X advances BCG’s deep industry and functional expertise to help organizations define, build and commercialize their next big ideas.


BCG needed to unify disparate tech teams and priorities spread across the organization under a single sub-brand umbrella to position itself as a world-class, cross-functional powerhouse with the ability to attract and retain top-tier clients and talent. Together, BCG and 50,000feet envisioned a sub-brand that is distinctive while fitting into the BCG brand universe, signaling BCG’s evolution beyond consulting, its integrated build capabilities and scale of impact to the market.


Through a series of in-depth interviews, strategic audits and interactive workshops with BCG global stakeholders, 50,000feet developed a strategic brand platform, introducing core brand elements of the BCG X story which includes its mission, vision, values and personality to align the sub-brand’s positioning and differentiation within the firm and in the marketplace. 50,000feet then developed a comprehensive visual identity to express BCG X’s bold and futuristic vision.


50,000feet helped BCG X bring multiple disciplines and client-facing groups, including BCG GAMMA, BCG Platinion and BCG Digital Ventures, into a cohesive collective to communicate a focused story to clients and talent. This move helps bring more consistency to the BCG ecosystem, create a unified team culture and set the stage for rapid growth.

Brand Identity

50,000feet created the BCG X logomark and defined a comprehensive visual language, spanning typographic and photographic approaches to palette and data visualization styles.

50k is hiring. Join our team and help us shape modern brands.