BMW

Automotive + Retail

For a premium brand, finely tuned communications are never a luxury.

Whether it’s SIRIUS Satellite Radio, custom wheels or factory-certified repair, BMW offers customers a wide array of products and services to enhance their ownership experience. 50,000feet worked with BMW’s Aftersales Division to infuse them with a visual identity and a voice that reflects one of the world's most recognizable and premium brands. Our efforts have included the development of an online tool allowing dealers to build customized print advertising as well as a quarterly publication designed to improve communication between BMW North America and its dealer network.

The official voice of BMW Aftersales in North America, Link magazine is a quarterly publication that brings the world of service, parts, accessories and lifestyle to more than 340 BMW dealerships in the United States. We brought Link to life, from content strategy and research to design and production supervision.

Essential to incremental sales growth for dealers, Certified Pre-Owned (CPO) vehicles allow the luxury brand to penetrate more of the upper-income market. Designed as a turnkey solution for driving interest, these materials targeted the up-and-coming affluent.

BMW established its Certified Collision Repair program to preserve the performance, beauty and value of BMW vehicles involved in collisions. It was no accident that we were called in to repair the program’s marketing materials.

Driving a BMW is pure joy. So, when BMW needed a communication strategy for its integrated campaign, we let passion take the wheel. In a series of print and digital ads, we captured BMW’s superior design and technology in a uniquely human way for an emotional brand story that stuck.