Whether it’s SIRIUS Satellite Radio, custom wheels or factory-certified repair, BMW offers customers a wide array of products and services to enhance their ownership experience. 50,000feet worked with BMW’s Aftersales Division to infuse them with a visual identity and a voice that reflects one of the world's most recognizable and premium brands. Our efforts have included the development of an online tool allowing dealers to build customized print advertising as well as a quarterly publication designed to improve communication between BMW North America and its dealer network.
BMW asked 50,000feet to take part in a major SEO project to tune up its e-commerce site for vehicle and lifestyle accessories. Building on the existing site architecture, we created landing pages that dovetailed with their SEO strategy to optimize conversion. In addition to providing overarching messaging and a visual framework, we developed core e-commerce categories and keywords to improve search results that lead buyers directly to the products they want.
For most dealers, fulfillment of online sales through the BMW North CPO America website make up a significant source of revenue. In addition to updating design and UX to better reflect BMW brand guidelines, we rewrote copy to home in on relevant messaging.
Proof is in the performance, something that readers of Bimmer and Roundel magazines understand. In a print advertising campaign for BMW Motorsport Parts, we showcased BMW racing victories and the inherent joy that comes with every win powered by advanced design.