Insight

With three primary business units: Sports, Events and Fitness, each with a disparate website, Chelsea Piers needed to integrate each site into a single platform to create a more seamless experience and increase lead generation in support of their diverse and growing business. To accomplish this directive, Chelsea Piers partnered with 50,000feet to redesign and develop their digital presence.

Idea

With an insights-led and audience-driven approach, 50,000feet developed an integrated and scalable design system that enables Chelsea Piers to meet and exceed the expectations of each of their three distinct businesses. We worked to streamline customer pathways and deliver fast page load times while implementing a visual design approach that infused brightness and boldness into the experience.

Impact

The relaunch of the Chelsea Piers website is vital to executing their customer experience strategy and leveraging accurate data in support of growing their core businesses. From supporting customer acquisition and retention strategies to improving customers’ digital experience, their refreshed website strengthens their brand positioning, business strategy and marketing goals and energizes the customer experience across channels.