Etain

Healthcare + Retail + Manufacturing

Investing in everyday wellness.

After watching their “Granny Franny” battle and seek treatments for ALS, the Peckham family realized the importance of high-quality and accessible marijuana in their home state of New York. Born out of this need, Etain became the state’s first women-owned, family-owned medical marijuana company, deriving its namesake from a mythological Irish heroine and honoring the late Frances Keeffe. In anticipation of recreational cannabis legalization in New York State, 50,000feet and Etain collaborated to translate the company vision into a fresh chapter as a wellness brand, expanding its role beyond a clinical offering.