Harley-Davidson

An ardent supporter of the Muscular Dystrophy Association, Harley-Davidson hosted a two-day benefit on behalf of the organization—featuring factory tours, special exhibits and even stunt team demos. 50,000feet was proud to do its part; to this day, this poster still hangs in our Chicago office.

For a rider, parts and accessories are the ultimate tools of self-expression—provided that you know how to use them. Designed as sales collateral for Harley-Davidson dealerships, “Anatomy of a Custom” unpacks the basics of customization: what pieces can be customized, how different pieces work together visually, how pieces complement different riding styles and more.

Generating three-dimensional, 360-degree mockups, the web-based Genuine Motor Parts and Accessories (GMA) Bike Builder allowed users to preview how different pieces would look on their bikes.

To support its “Screamin’ Eagle” Performance Parts line, Harley-Davidson became active in the drag and flat track racing circuits—complete with team sponsorships. To help dealers reap the full benefits of this initiative, 50,000feet was tapped to support corporate’s outreach efforts, culminating in the development of a worldwide dealer marketing guide and seminar.