International Truck


For more than a century, Navistar’s powerful brand, International Truck, has been a fixture on the nation’s highways and job sites. But even in the heavy metal world of big rigs, technology rules the day. The same is true in marketing, where much of the work is done digitally. Navistar knows trucks; 50,000feet knows digital. It’s a partnership that fits together like tractor and trailer.

Fuel Efficiency

To compete in today’s environment, operators need trucks that are as efficient as they are capable. Enter the A26 engine, which gave International Truck’s LT Series a fuel-economy edge over direct competitors Volvo, Freightliner and Kenworth. Commissioned by Navistar to create the web landing page for the campaign, 50,000feet helped drive home the point with a compelling narrative about the comprehensive engine testing International carried out before staking its claim to the top spot.

MV Series Launch

With the exciting introduction of newly redesigned and engineered medium-duty trucks, 50,000feet created a landing page for Navistar that introduced the MV Series as best-in-class for uptime and driver experience, positioning International Truck’s leadership in the category. We crafted a narrative and visual story that featured several work truck configurations—from concrete mixers and dump trucks to flatbeds and boom-equipped utility vehicles—and touted the ease and simplicity for modification based on the intuitive design.

TCO Calculator

From small businesses to the biggest logistics companies, prospective truck buyers often want to know what kind of capital investment they’re looking at before they begin the sales journey, which is why 50,000feet worked with Navistar to create the Total Cost of Ownership calculator. The online tool allows customers, fleet managers and sales associates to cost out a single truck or multi-truck fleet with a simple process, outputting a PDF file that can be downloaded from the web page or sent via email.

Diamond Logic

The proprietary and best-in-class Diamond Logic electrical system connects major vehicle components, from the steering wheel to rear wheels. As a system that drivers can customize for safeguards, diagnostics and convenience, Diamond Logic has seemingly endless use cases and capabilities. 50,000feet teamed with International Truck to develop an online experience that demonstrates the power of Diamond Logic.


For nearly 50 years, Fleetrite has kept North American trucks moving by connecting fleet managers and dealers with top-quality aftermarket parts. 50,000feet worked with Navistar and International Truck to redevelop the Fleetrite website to express the full capability and service Fleetrite provides while creating a user experience that gets the best parts into the hands of the people who need them, minimizing downtime as well as repair and maintenance costs.

50,000feet worked with Navistar to unpack its Fleetrite First initiative, creating a testimonial video that touts the attention to detail and service that Fleetrite customers can count on. By capturing compelling firsthand accounts, Fleetrite was able stake claim to being customers’ first choice in the aftermarket category, reinforce its credibility and build awareness of the incredible value and quality that Fleetrite parts offer.