After establishing a heritage of building strong client relationships and honing their data and behavioral science capabilities to solve organizational problems, Axiom Consulting Partners, now Lotis Blue Consulting, needed to reinvent its brand to gain stronger name ownership and market differentiation. To address these challenges, Axiom engaged 50,000feet to create a new firm name and an accompanying brand identity to launch in a redesigned and developed corporate website.
Derived from the name of the world’s rarest butterfly, the firm’s new name Lotis Blue conveys an essence of growth and transformation through a universally recognized symbol. The name signals the company’s commitment to helping clients capture and action unique insights through a personalized approach and blend of data and behavioral science.
Complementing the new name, 50,000feet created a corporate visual identity system with a modern and evocative brand signature, palette, typography, photographic style and custom artwork to differentiate the firm from competitors.
The brand work coincided with 50,000feet’s redesign and development of Lotis Blue’s website to strengthen the firm’s digital presence in support of overall awareness and client engagement efforts.
In addition to copywriting, design, and UX strategy, we helped the firm move to a more user-friendly CMS platform to improve the team’s ability to contribute and update content.