Technology + Retail

When it comes to attracting customers, it’s always a two-way conversation.

To succeed in the mobile phone market, you need to get people talking. Our work with the global telecommunications giant and mobile phone pioneer started as an effort to integrate Motorola’s global point-of-sale materials and became a global partnership that has endured for more than a decade. From the original MOTO RAZR to today’s latest devices, 50,000feet has brought Motorola’s cutting-edge technology to life across channels—be it broadcast, digital or retail. Motorola understands that their solutions are not designed around the technology that powers them but rather around the people whom they empower. As devices continue to reach new heights, Motorola has trusted us to help make connections with their customers and to ensure that everything is grounded in the human experience.

DROID MAXX Campaign Broadcast Spot

To target our key audience (high-net-worth Millennials without children), we created “48 Hours Without Limits”: a broadcast spot following a young professional over the course of a single 48-hour charge—demonstrating the perfect balance of work and play.

Consistency first. Consistency second. Consistency always. To help Motorola align and communicate its POS brand on a global scale, we created guidelines that delivered a consistency constant. From logotype usage and print layouts to imagery and brand voice, we helped Motorola strike the right cord across all platforms, channels and media.

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