Drawing on in-house expertise as well as long-running partnerships with award-winning filmmakers, illustrators, CGI artists and authors, we have the resources to generate B2C-caliber content at an accessible scale.
59% of executives say they would rather watch video than read text- Internal quote
Given the growing impact of online video on companies’ marketing strategies, the trend of moving video production in-house makes sense. However, these additional responsibilities can create undue strain for internal marketing teams—and could potentially reduce quality on all fronts.
For true pro-quality video, the gear (lenses, lighting, etc.) is surprisingly expensive.
Need to securely store and transfer several terabytes of data.
Managing the logistics of filming on location.
Lack of post-production expertise, e.g., animation, audio mastering.
Difficulty capturing and mixing audio correctly.
Meeting deadlines throughout the production process.
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text
Even the most accomplished writers and graphic designers will concede that video possesses certain strengths that other media simply cannot match.
High-caliber video quality inevitably leads audiences to make positive initial assumptions about your brand.
Maximize the persuasiveness of your client success stories by bringing them to life in vivid detail.
Help prospective clients quickly gain a useful understanding of what you offer and the value it brings—even if it is highly technical in nature.
Capture the authentic essence of your culture and infuse your company’s vision with living, breathing energy.
Issues Use format to subtly color your message, e.g., make tech less intimidating with animation, build trust with docu-style, etc.
Long-term value created by professionally-made video far exceeds the costs saved by in-house production.
Video increases organic search traffic on a website by 157%