They say that reading is to the mind what exercise is to the body. And there’s a definite high-calorie smorgasbord of stories, perspectives and opinions entering our headspace on a daily basis. So if you’re overwhelmed by the choices, we’re here to help you trim the fat and get to pumping some of that literary iron. In the tradition of last year’s What We’re Watching post, the novels, blogs and sources listed below are keeping us 50kers satisfied. Better than having to use the Dewey Decimal System, we’ve paired our current faves with their best-suited life moments. Enjoy.


“Live in the now” and “climb the tallest mountain” are great sayings, but how about some more inspiration? Best paired with Rocky II or Kelly Clarkson’s “Stronger”, these books were written to motivate and inspire.
  • Grit: The Power of Passion and Perseverance (Angela Lee Duckworth): An insight into why talent hardly guarantees success, explained by a 2013 MacArthur “Genius Grant” recipient. — Mike Petersen, Principal
  • The Two Most Important Days (Sanjiv Chopra & Gina Vild): Called a “lifechanger of a book”, this read connects happiness with purpose and shows us all how to achieve both. — Aaron Horowitz, Business Development Leader
  • Steve Jobs (Walter Isaacson): Ever heard of him? — Janelle Blasdel, Senior Writer
  • Winners Dream: A Journey from Corner Store to Corner Office (Bill McDermott) — Lisa Ferriter, Director of Client Services


Some reads are easy to digest while others need mulling over to get the full flavor. Long flights, Sunday mornings and freshly filled coffee mugs call for a story that makes you think.
  • Time Travel (James Gleick): An ambitious history of time travel as it relates to physics, philosophy, art and technology. — Cole Stevens, Senior Writer
  • Tao Te Ching (Lao Tzu): A must for those seeking access to the wisdom of Taoist thought. — Jonathan McGlothin, Creative Director


Knowing where our food comes from has become an obsession of foodies (and certain characters on Portlandia). When deciding whether to hit the Super Fast Burrito Express, cook at home or peruse the nearby farmers market with your New Yorker tote, here are some tips to suit your food pursuits.
  • The Infatuation (Website): Like Yelp, if Anthony Bourdain wrote each review. — Judy Miszner, Senior Account Director
  • Tomatoland (Barry Estabrook): An account of why some tomatoes are hard as rocks and why heirlooms should be savored.— Johnny Sudekum, Writer
  • Vélochef: Food for Training and Competition (Henrik Orre & Nigel Mitchell): This book combines my two favorite things: cooking and cycling. — Jason Jones, Creative Director


George R.R. Martin wrote that “a reader lives a thousand lives before he dies.” With this in mind, a reader can escape anywhere by opening the cover of a book. When the train is delayed for another 25 minutes, fiction is your ticket to another world.
  • Artemis (Andy Weir): Perhaps not too far from where we are today, this science fiction novel takes place on Artemis, the first city on the moon as the protagonist gets tangled in a conspiracy for control of the metropolis. — Adam Innes, Senior PHP Developer
  • World’s Best Science Fiction: 1971 (Terry Carr): An anthology of 15 science-fiction short stories that predate Stephen King’s entry into the genre. — Ken Fox, Principal
  • Norse Mythology (Neil Gaiman) — Eric Johnson, Director of UX Strategy


Sometimes, outside of work we like to give our brains a rest. Other times, we dig deeper into our craft. The list below has inspired some of our recent work.
  • The Luxury Strategy (Vincent Bastien) — Andy Pasquesi, Associate Creative Director
  • Marcel’s Letters: A Font and the Search for One Man’s Fate (Carolyn Porter) - Nate Burgos, Digital Communications Specialist
  • How to Think Like a Graphic Designer (Debbie Millman) — Rob Schulz, Designer
  • Live From New York: An Uncensored History of Saturday Night Live (James A. Miller & Tom Shales): When you have a fever and the only prescription is more SNL. — Janelle Blasdel, Senior Writer


For more, click here.