Since 1973, The Division for Early Childhood (DEC) has worked to enrich the lives of kids who have or are at risk for developmental delays and disabilities and other special needs. An international membership organization, DEC promotes policies and advances evidence-based practices that enhance these children’s optimal development and support families as they navigate their children’s health needs. Throughout the past few years, DEC began to recognize that the talent pipeline in relevant disciplines to support this critical mission had decreased. In response to this gap, DEC, in partnership with the Early Childhood Personnel Center and Office of Special Education Programs, tasked 50,000feet with developing a recruitment campaign focused on early intervention career opportunities. Early interventionists help children 0–3 years old with developmental delays and disabilities during a critical time for brain development. 

 

Identifying high school and college students as the primary audience, the campaign highlights early intervention as a government-mandated, multidisciplinary field with excellent career prospects and a meaningful chance to create significant quality-of-life improvements for children and their families. The campaign messaging communicates the diversity of opportunities available in the field as the profession brings together educators, social workers, speech and language pathologists, physical and occupational therapists and more. The design language introduces a colorful palette, evoking a modern, energetic and positive tone, and photography of professionals working with children offers a glimpse into a day-in-the-life as an early interventionist.

To launch the campaign, 50,000feet developed an early intervention-specific landing page, supported by email marketing, a career path presentation, promotional poster and social media assets to drive traffic and generate recruitment leads. 


To learn more about DEC, visit their website. To learn more about careers in early intervention, visit the campaign landing page.