50,000feet is proud to announce the agency has joined the Diversity in Design (DID) Collaborative. The DID Collaborative is comprised of companies committed to recognizing and increasing diversity in design across all disciplines. 


Founded in June 2021, DID is united by a belief in design’s power to enact positive change and the role of diversity in creating strong businesses. DID’s focus is to grow the network of members and collaborate on projects that address the immediate issue of the lack of representation of Black creatives in design in the U.S. The Collaborative aims to increase design career opportunities for Black youth through the building of industry awareness, knowledge and connections that will form an educational pipeline that leads to full-time employment.


DID organizes team work primarily through three committees: Awareness & Activation; College Programs & Education; and Recruitment & Retention. These committees will bring focus to 2022 launch strategies, starting with a Teen Design Fair in Detroit on March 18, 2022.


New members of DID include 3M Company, 50,000feet, Airbnb, Ammunition, ASH NYC, Carrier Digital, Corgan, Emotive Brand, GERTRUDE, INC., HNI Corporation (HBF, Allsteel, HON), Johnson & Johnson Design, level, Ralph Appelbaum Associates, Rightpoint, SOUR and The Ronin.


Founding members include 2x4, Adobe, Architecture + Information, Aruliden, Camron, Civilization, COLLINS, Dropbox, Fossil Group, The Freeman Company, fuseproject, Gap Inc., Levi Strauss & Co., MillerKnoll, Pentagram, Stamen Design, Studio O+A, Wolff Olins and Work & Co.


To learn more about the Diversity in Design Collaborative, visit diversityindesign.com.


Credit: Logo by Forest Young