Arcadia transforms millions of diverse data points from primary care, specialists, behavioral health and public demographics into actionable insight across the care continuum. After experiencing significant growth as a business intelligence platform, Arcadia selected 50,000feet to re-envision the healthcare technology and data company’s verbal and visual brand. On the heels of a successful brand refresh, Arcadia and 50,000feet partnered to redesign and develop their website, bringing the Arcadia brand to life and improving the digital experience for an expanding number of healthcare and life science clients. 

 

The redesigned digital experience offers a more useful and intuitive site structure to improve the way audiences navigate and consume content. Developing the digital voice of the Arcadia brand included leveraging and extending an extensive library of custom iconography, illustrations and animations to convey technical concepts simply and easily. 

 

Complementing the website’s enhanced visual expression, 50,000feet developed messaging for primary content areas and provided a flexible and scalable content structure for supporting pages to ensure the website followed a cohesive and direct narrative flow. 

 

Additionally, 50,000feet helped transition Arcadia to a content management system that allows their team to manage website updates more efficiently and facilitate the expansion of Arcadia’s digital presence and content publishing efforts.


Visit the website at arcadia.io.