How do you connect the physical aspects of a world-class city with the digital world to create engaging brand experiences? How do you evolve global brand messaging to become inclusive and to keep pace with technological innovation? How do you lead transformative change while building on a heritage of leadership? As the 2021 BrandSmart Conference approaches, these are some of the questions we will be discussing with our panelists. 


50,000feet Principal Mike Petersen will moderate the discussion, which will cover the critical role that brands play today and the importance of how we translate insight into strategy, then strategy into action.


Drawn from the disciplines of brand, marketing, design, communications and public policy, the four esteemed panelists span architecture, fintech, not for profit/public sector and the design industry. 


  • Erin Amico, Chief Marketing Officer at P33. Erin collaborates with marketers across Chicago to promote the city’s innovation stories and make the region a global tech leader where all people thrive. Erin brings more than 15 years of experience in marketing, brand strategy and media planning to her role at P33. She is also an active member in the Chicago community, serving on many boards of local nonprofits.


  • Gordon Gill, Partner at Smith+Gill. Gordon is one of the world’s foremost exponents of performance-based architecture. As a Founding Partner of award-winning Adrian Smith + Gordon Gill Architecture, Gordon’s buildings and urban projects have transformed cityscapes and defined them as well as restored city centers around the world. Along with earning international recognition for his designs, Gordon has also been published extensively and has exhibited, lectured and taught widely in the U.S. and abroad.

  • Molly Ungs, Director of Strategic Partnerships at Sappi. Molly brings a wealth of experience working with some of the world’s most innovative and respected businesses and brands to create design-driven and sustainable solutions. Sappi works to build a thriving world by acting boldly to support the planet, people and prosperity. A leading global provider of powerful everyday materials made from woodfibre-based renewable resources, Sappi has over 12,800 employees in more 35 countries and manufacturing operations on three continents. The company’s market-leading range of products is sold and distributed across more than 150 countries.


  • Steven Watts, Senior Director of Global Marketing at Brink’s. Steven is a creative marketing strategist, helping Brink’s maintain and strengthen its position as the global leader in total cash management, route-based secure logistics and payment solutions. He’s passionate about leading teams and developing marketing strategies that drive results across the entire customer journey. He has more than 12 years of experience in transforming products in financial services.

Please join us on Thursday, April 29th at 11 AM CST for this discussion on brand innovation and evolution.