P33 Chicago, in partnership with World Business Chicago and more than 50 employers, has launched the “Come Back to Move Forward” campaign to bring mid-career tech professionals, who have roots in or connection to Chicago, back to the city. The integrated campaign focuses on tech talent with in-demand skills in the fields of data, software, cloud, AI and engineering who are currently residing in major tech hubs like Silicon Valley and other coastal cities. Besides appealing to these professionals with the expansive growth opportunities in Chicago’s tech community, the campaign also punctuates the higher quality and lower cost of living in comparison to other major markets.
P33 tasked 50,000feet with developing the creative strategy and expression of the campaign, including messaging and visual design of the initiative’s landing page, testimonial videos from tech leaders and downloadable content, as well as supporting ads to run across social media, out-of-home, radio and programmatic digital channels. P33 and 50,000feet partnered with Rise Interactive, a top performance marketing agency, to develop and implement a comprehensive media plan and strategy to target 100,000 tech professionals in major cities with high concentrations of tech talent, including San Francisco, New York City, Seattle, Los Angeles, Boston, Atlanta, Denver, Austin, Dallas and Washington, D.C.
The campaign’s goal to encourage homegrown talent to return to the city will help garner visibility for the city’s rapidly growing tech community, helping to increase access to funding for local companies and generate desire for companies to either start in or relocate their business to Chicago. This collaboration aims to benefit corporations, start-ups, venture capitalists and academic partners across the Chicagoland area.
In addition to raising awareness, the initiative offers interested professionals the opportunity to interview with established and emerging tech companies in Chicago who are actively hiring, along with the chance to win a “Welcome Back” incentives package full of unique Chicago offerings.
Participating companies include Google, Microsoft, Allstate, Motorola, Amount, M1 Finance and Oak Street Health, among others, and the list continues to expand. Building on P33’s mission to drive Chicago’s tech community to accelerate economic growth, access, inclusion and equity for all Chicagoans, the not-for-profit organization also works closely with the City of Chicago.