Jim Misener, 50,000feet Principal and President, recently joined Kristian A. Alomá, Ph.D. of Threadline and AMA Chicago in a LinkedIn Live session titled “The Creative Revolution: Prioritizing Diversity in the Creative Process.” This session highlighted marketers’ vital role in advancing representation and promoting an inclusive industry and workplace.

 

Exploring approaches to supporting and increasing diversity efforts involves evaluating many perspectives of a multi-faceted topic, including race, ethnicity, gender, orientation, age and ADA representation.

 

“From a marketing perspective, we want our work to be relevant to our audiences with whom we are speaking, and we want it to resonate deeply with them,” Jim said. “The most assured approach for achieving an authentic expression is to involve the groups with whom you’re speaking in the creative process.” 

 

As an increasing number of businesses and brands make diversity, equity and inclusion initiatives a priority, the return on investment is clear. 

 

  • Workplace inclusion and belonging have critical implications for employee experience. A high sense of belonging is linked to a 56% increase in job performance, a 75% reduction in sick days and a 50% drop in turnover risk.

 

  • Increased representation of diversity at senior levels boosts retention for employees of color. Black men who had senior leaders of color were 15% more likely to stay with their company than those who did not.

 

 

  • According to a recent study by Accenture, companies that embrace best practices for disability inclusion now outperform their peers and “achieved — on average — 28% higher revenue, double the net income and 30% higher economic profit margins” within the four year period which they studied.

 

As one of the largest chapters of the American Marketing Association, AMA Chicago stands 85 years strong in its mission to provide opportunities for Chicago-area marketers to expand their knowledge, improve their skills and grow in their careers through access to leaders in the field and skill-building content. 


Watch the entire recording of the live session here.