Jim Misener, Principal and President at 50,000feet, recently returned to AW360, an Advertising Week podcast, to discuss 50,000feet and his leadership role, how 50,000feet works with some of the biggest brands in finance and the agency’s approach to strategy and the creative process. Jim shares how the pandemic has impacted creativity and 50,000feet, offering advice to others attempting to predict the future.
In the episode, Misener shares that “great communications have to be great conversations. Be really good listeners and learners from your audience, and make certain you learn from those, take that back in and incorporate it into your next campaign or communication.”
Prior to this episode, Jim joined the podcast pre-pandemic to share similar messages about creativity, social good and the impacts of COVID-19 on the brand landscape.
Recorded in-studio and live at Advertising Week’s global events, AW360 features thought-leadership interviews and conversations with the best and brightest in the industry.
To listen and learn more, visit AW360.