Wisconsin’s oldest and most iconic industry continues to build a national community around a love for cheese and to outpace sales across the entire category. Join Suzanne Fanning, CMO for Wisconsin Cheese, as she shares what she has learned about the marketing power of human connection, genuine engagement and word of mouth as part of the American Marketing Association’s Signature Speaker Series. To help other marketers learn from this success story, 50,000feet is proud to sponsor this event alongside West Monroe.

 

Suzanne Fanning is the Chief Marketing Officer for Wisconsin’s $47 billion dairy industry. Her marketing programs have achieved record-breaking results for online and offline engagement alongside sales for several global brands. Her social business strategies have been featured in Advertising Age, Fast Company, Chicago Tribune, Entrepreneur and PR Week. Forbes identified her as “one of social media’s top movers and shakers,” PRNews named her one of their PR Women of 2021 in the Changemaker category and AdWeek named her team’s Cheeselandia Community “Influencer Marketing Program of the Year.”

 

AMA’s Signature Speaker Series features leading marketing practitioners from innovative brands and marketing service providers. Designed to provide the tools, insight and inspiration marketers need to take their careers to the next level, the program format ranges from individual speakers to power panels composed of experts from B2B, B2C, startups, nonprofits and Fortune 500 companies tackling the real-world topics that impact marketing professionals.

 

As one of the largest chapters of AMA, AMA Chicago stands 85 years strong in its mission to provide opportunities for Chicago-area marketers to expand their knowledge, improve their skills and grow in their careers through access to leaders in the field and skill-building content. 

 

This hybrid event will be hosted at West Monroe Partners, starting at 5:30 p.m. on Wednesday, December 7. All attendees will receive a recording of the event. Information for each option is listed below. 

 

In-Person Agenda

5:30 – 6:30 p.m.
Networking and Wisconsin cheese snacks, plus door prizes

 

6:30 – 8 p.m
Program, Q&A


 

Virtual Agenda

The Zoom link will be emailed to attendees 48 hours, 2 hours and 10 minutes before the program begins at 6:30 p.m. CST


Learn more and register for the event here.