Consumer research has never been more critical in gaining insight into audience perceptions and purchasing behaviors and how those impact acquisition, retention and loyalty marketing strategies. To help foster and share perspectives on this topic, 50,000feet is proud to sponsor this year’s American Marketing Association Signature Speaker Series.

 

During the first session of a four-part series, moderator Kristin DeGraff, Senior Director, Brand Strategy & Insights, Beer at Constellation Brands, will lead a discussion with a dynamic panel of Constellation Brands marketing and research experts titled Corona, Svedka and Two Lane Beer Leverage Research to Drive Impact. The panel will discuss approaches to consumer research and insight and share how brand and research teams can best work together to identify emerging opportunities to build revenue. 

 

AMA’s Signature Speaker Series features leading marketing practitioners from innovative brands and marketing service providers. Designed to provide the tools, insights and inspiration marketers need to take their careers to the next level, the program format ranges from individual speakers to power panels composed of experts from B2B, B2C, startups, nonprofits and Fortune 500 companies tackling the real-world topics that impact marketing professionals.

 

As one of the largest chapters of AMA, AMA Chicago stands 84 years strong in its mission to provide opportunities for Chicago-area marketers to expand their knowledge, improve their skills and grow in their careers through access to leaders in the field and skill-building content. 

 

Attend the virtual event on Tuesday, September 21st at 4pm.