In their coverage of how industry leaders have activated new campaigns, formed forward-thinking partnerships and launched innovative offerings, Adweek featured 50,000feet’s partnership with asset management SaaS platform Enfusion.
Working with their team in the run-up to their recent IPO and moving forward, 50,000feet is helping to define the Enfusion brand’s verbal expression and develop its visual identity system to support the company as their team prepares for a period of aggressive expansion into the institutional investor segment.
Enfusion is the only cloud-native investment management SaaS platform of its kind. It unifies front, middle and back-office firm operations through a single golden dataset, allowing everyone in the investment process to act on the same information in real-time, anywhere in the world.
Daylight savings is in effect, the sun is staying out longer and agencies everywhere are embarking on new beginnings. This week, we’re looking at how industry leaders activated new campaigns, formed forward-thinking partnerships and launched innovative offerings.
Brand consultancy and creative agency 50,000feet partnered with asset management SaaS platform Enfusion as it approached a recent IPO. 50,000feet is now developing Enfusion’s visual identity and verbal expression in preparation for expansion into the institutional investor segment.