Adweek has recognized 50,000feet’s work in helping Axiom Consulting Partners undertake a comprehensive and transformative rebrand to Lotis Blue Consulting. Every week, Adweek highlights news that is helping to shape the direction of the agency and marketing worlds, from celebrating talent and partnerships to advancing social impact initiatives.


Read the full feature below.


Axiom Consulting Partners, now Lotis Blue Consulting, appointed 50,000feet to develop its new firm name and accompanying brand identity, complete with a newly designed and developed website. Complementing the new name, 50,000feet created a corporate visual identity system with a modern and evocative logomark, palette, typography, photographic style and custom artwork to differentiate the firm from competitors.