50,000feet led a strategic rebranding initiative for AAPM&R that encompassed developing a brand architecture and visual identity system to improve the marketing communications of the global organization. As part of these efforts, 50,000feet modernized the AAPM&R logotype to convey the organization’s leadership position within the healthcare industry. 


We are proud to showcase the brand identity both before and after the rebrand initiative, featured on Brand New’s blog. Brand New is a division of UnderConsideration, chronicling and providing perspective on some of the world’s most visible and well-regarded brand identity systems. Edited and written by Armin Vit, co-founder of UnderConsideration, Brand New is a definitive voice on the design and redesign of notable products, companies, services and organizations across industries and markets.


Read more about 50k and AAPM&R’s collaboration here.