Known for innovative products that have helped disrupt and drive the flooring industry, Duchateau has always looked ahead of the curve, which is why they approached 50,000feet to help re-imagine the brand for the next phase of the company’s growth. As agency of record for the luxury surfaces brand, 50,000feet is overseeing all brand strategy, creative development and digital marketing initiatives, developing a market-moving platform for increasing engagement with design professionals working across both commercial and residential interiors as well as distributors, retailers and homeowners. To date, initiatives have included developing a revised corporate brand identity system and creative campaign—expressed across all channels, with an emphasis on digital, social, print and video. The collaboration has begun to help transform the brand from staid and traditional to modern and bold.
The initial phase of the brand relaunch coincides with the introduction of a newly designed line of products targeted to Millennials as well as a renewed focus on collaboration with influencers across interiors, fashion and the fine arts. The brand relaunch is also helping to lead digital transformation efforts throughout the company by prioritizing digital experiences, tools and data-driven approaches to every touchpoint of the customer experience. With a consistent and modern look, Duchateau has been able to go to market with a more compelling story, which is helping accelerate design innovation, customer acquisition and loyalty.