50,000feet has been recognized for its recent packaging redesign for health and wellness leader, Etain. Dieline, World Brand Society and Packaging of the World shared photography of the packaging and individual stories about the agency partnership between the health and wellness brand and creative agency. 


Dieline was established in 2007 by Andrew Gibbs and has become the leading media brand for consumer packaging and consumer brands. Dieline is a bespoke creative platform that exists to serve the packaging community. Their mission is to build a global community of practitioners and to advocate on behalf of the packaging industry to move toward more sustainable solutions through creativity and innovation.


World Brand Design Society (WBDS) was founded in 2008 as a non-profit by volunteers who continue to champion the creative industry and education around the world. The WBDS Awards are non-sponsored, non-bias and wholly independent awards for all. They believe in an inclusive award program that recognizes all talent from global agencies, in-house design departments, independent freelance creatives to budding talented students around the world.


Founded in 2008, Packaging of the World (POTW) has become one of the leading packaging design blogs. Their team aims to inspire designers from around the world by publishing some of the most interesting and creative projects from large global agencies to students.


Etain’s packaging redesign continues to highlight the positioning of New York’s first family-run, women-owned, seed-to-store agribusiness and medical marijuana dispensary, and has strengthened Etain’s presence both in-store and online.


To learn more, visit our case study.