In light of more in-person events and activations moving online in response to the pandemic, Campaign US asked leaders in marketing and advertising whether celebrating Pride virtually presents an opportunity to make it more meaningful than ever before. 50,000feet was honored to weigh in. Please read the entire article published by Campaign US or an excerpt below.
Virtual Pride Month: Adland shares the ups and downs of no in-person events this June, by Lindsey Stein, was first published online on June 8, 2020.
As we approach this year’s season of Pride, many are asking what might be lost and what else might be gained as we move our celebrations from the daylight of our streets to the blue light of our screens. As with every change brought about by the pandemic, we stand to learn a lot.
Pride is an occasion defined by building visibility, community and solidarity; which, in many ways, make it the complete antithesis and the perfect antidote to our present times. What other worldwide celebration asks us to come together to celebrate the wonder and joy of our humanity and to marvel in the beauty of our diversity. Among the many hard lessons that we have learned during the pandemic, one of the most important is how those of us who live on the margins of acceptance—the discriminated and the disenfranchised—are most at risk and suffer the greatest. How we come to reimagine Pride can be an important moment for all of us.
As we recast our celebrations from the physical to the virtual, we should make the most of the promise of technology and our own creativity to make meaningful—and perhaps even stronger and more enduring—connections. This is our chance to rethink and reimagine how to extend and enrich this rite of Summer that recognizes the hard-fought recognition and acceptance of many and to lessen the hard line divisions that continue to ail us. Let all of our faces be seen, our hands be counted and our voices be heard.