50,000feet is proud to announce that our work with Enfusion has been shortlisted for Best Visual Identity in the Financial Services Sector in the Transform Awards global competition.
Since 2014, the Transform Awards North America, part of the Transform magazine family, has celebrated excellence in corporate brand strategy. In 2020, the competition recognized 50,000feet’s work with BBVA and Voyant, earning the agency two bronze awards.
Enfusion, the only cloud-native investment management SaaS platform of its kind, unifies front-, middle- and back-office firm operations through a single golden dataset, allowing everyone in the investment process to act on the same information in real-time, anywhere in the world.
50,000feet worked to translate the power of Enfusion’s differentiated technology into a compelling brand experience, including competitive messaging and a visual brand identity system. As part of the visual identity system, we created a new logo using the refreshed palette and typography, giving Enfusion a bold and elegant presence in the FinTech landscape. Additionally, we art directed photography and design treatments to build out a robust visual guideline.