50,000feet is proud to announce our work in partnership with P33 and the City of Chicago has been shortlisted for Best Visual Identity in the Best Place or Nation category in the Transform Awards global competition.
Since 2014, the Transform Awards North America, part of the Transform magazine family, has celebrated excellence in corporate brand strategy. In 2020, the competition recognized 50,000feet’s work with BBVA and Voyant, earning the agency two bronze awards.
P33 Chicago, in partnership with World Business Chicago and more than 50 employers, launched an integrated campaign to bring mid-career tech professionals, who have roots in or connection to Chicago, back to the city. The integrated campaign focused on tech talent with in-demand skills in the fields of data, software, cloud, AI and engineering who are currently residing in major tech hubs, including Silicon Valley and other coastal cities.
50,000feet developed the creative strategy and expression of the campaign, including messaging and visual design of the initiative’s landing page, testimonial videos from tech leaders and downloadable content as well as supporting advertising to run across social media, out-of-home, radio and programmatic digital channels.
Participating companies included Google, Microsoft, Allstate, Motorola, Amount, M1 Finance and Oak Street Health, among others, and the list continues to expand.