Transform magazine has recognized 50,000feet’s work in rebranding Axiom Consulting Partners to Lotis Blue. After establishing a heritage of building strong client relationships and solving organizational problems, Axiom Consulting Partners struggled with a lack of clear name ownership and brand differentiation. To address these challenges, Axiom engaged 50,000feet to develop a new firm name and an accompanying brand identity to launch in a refreshed website experience.
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The US-based brand consultancy refreshed the strategy, organisation and talent management company which was suffering from a lack of clear name ownership and brand differentiation. Informed by employee feedback, 50,000feet derived the name from the world’s rarest butterfly to convey the brand’s essence of growth and transformation.