Founded in 1846, Carl Zeiss AG, commonly known as ZEISS, began with a focus on precision mechanics and optics. Today, ZEISS has grown into a multinational company active in the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as a leading manufacturer of eyeglass lenses, camera and cine lenses and binoculars. To launch a new product line within the company’s vision care offering, ZEISS partnered with 50,000feet to bring Warm Eye Masks to market. 

The Warm Eye Mask campaign focuses on how the new product soothes, relaxes and stimulates the natural oil glands in eyelids to help relieve the discomforts of daily life, keeping eyes feeling refreshed. 50,000feet created static and animated display advertising to strategically target Walmart and Amazon shoppers with engaging eye relief visuals and messaging. 

To learn more about ZEISS, visit zeiss.com.