50,000feet



About Mission

 

Mission

INTEGRATED

Everything we do works together to achieve our clients’ objectives.

STRATEGIC

Our planning sets the stage for compelling executions and tangible results.

BRAND

Building strong brands and customer relationships is the best long-term strategy.

COMMUNICATIONS

Our work is engineered to send a message and inspire action.

 

About Vision

Values

COLLABORATION

We strive to be a partner who knows our clients’ businesses.

CREATIVITY

We create impact that breaks through the clutter.

SERVICE

From start to finish, our attention to detail never wavers.

HUMILITY

We take our work seriously—not ourselves.

 

Values

Perspective

Collective Energy

Getting started is perhaps one of the most exciting parts of any project. The act of discovery, revealing new insights and ideas, sets us on a strategic course for the future. It takes clear communication, and everyone needs to feel a part of the journey.

Vertical Expertise

Perpetually learning and insatiably curious, we dig ever deeper to find new opportunities and discover pearls of wisdom to share with the world. From captains of industry to the underdog, our clients depend on us to unearth insights that drive performance and growth.

Good Design

A strange brew of art and science, an alchemy of elements brought together to make something completely new—design has the power to build community, bridge gaps, break barriers, inspire action and evoke emotions. It’s what we do.

Real Experience

CX is all the rage. But when hasn’t surprising and delighting customers been important? By understanding what customers want and delivering those products, services and experiences when and where they want them, brands invariably win. It’s that simple.

Making Connections

Life is full of moments, and it’s our job to ensure that the complete customer experience is as seamless as possible, implementing strategies that are integrated yet cater to audiences at every touchpoint—whether in-store, online or anywhere in between.

Future Vision

It’s not enough to keep pace. By falling in with the status quo crowd, you can easily pick up bad habits and get lost in the rote and unremarkable. At 50,000feet, mediocrity isn’t an option. This is why we’re always trying new things, learning and growing as a result.

 

CAPABILITIES

Brand

Brand Strategy
Brand Architecture + Naming
Identity Design
Brand Expression
Launch (Brand + Product)
Programs
Implementation Programs
Governance

EXPERIENCE

User Experience Design
Human-Centered Design
Advertising
Promotional Campaigns
Bought, Owned + Earned Media
Content Studio
Shopper/Retail Marketing
Environmental Design
Sales Enablement

STRATEGY

Research + Insights
Positioning
Content Strategy
Product Marketing
Service Design
Communications Planning
Campaign Development

DIGITAL

Channel Strategy
Mobile + Desktop Engagements
App Development
Implementation Strategy
Information Architecture
E-commerce
System Architecture





 

People

One of the largest independent creative agencies in Chicago, 50,000feet is led by four Principals: Michael Petersen, Ken Fox, Chris Prescher and Jim Misener. Just as involved as they were on day one, the guys contribute in meaningful ways to the 50k culture and the work the agency produces. From art to finance, they are perfect complements.

MEET THE TEAM


 

Community

At 50,000feet, we believe we’re only as good as the friends we keep. Our partnerships are infinite sources of inspiration, because day in and day out these nonprofits, community builders and go-getters are making much-needed dialogue and taking action.

Our Involvement



 



CLIENTS WE WORK WITH