About

Since 2001, the world has changed in immeasurable ways. But there's not been a single day without 50k in it, bringing new ideas to the table and beautiful things to life. While Chicago is home, our footprint has become a global one.

We help brands reach their highest expression so customers become real believers. Our understanding of people and the drivers behind their behaviors and decisions has proven invaluable to our clients’ pursuit of purposeful and lasting engagement. Add to that our devotion to the time-tested principles of good design and an insatiable curiosity of all things new and next—technological or otherwise—and you have an agency model that has served 50k and some of the world's best brands quite well.

Mission

We never lose sight of the bigger picture despite getting lost in the details sometimes. The best agency partner does both—because you need both.

Integrated

Everything we do works together to achieve our clients’ objectives.

Strategic

Our planning sets the stage for compelling execution and tangible results.

Brand

Building strong brands and customer relationships is the best long-term strategy.

Experience

Our work is memorable, meaningful and designed to perform.

Values

Our commonly held beliefs aren't as common as you might expect, which is what makes 50k the choice for those looking for more—and better.

Collaboration

We strive to be a partner who knows our clients’ businesses.

Creativity

We create impact that breaks through the clutter.

Service

From start to finish, our attention to detail never wavers.

Humility

We take our work seriously—not ourselves.

Team

View from stairwell in chicago design studio

One of the largest independent creative agencies in Chicago, 50,000feet is led by four Principals: Michael Petersen, Ken Fox, Chris Prescher and Jim Misener. Just as involved as they were on day one, the guys contribute in meaningful ways to the 50k culture and the work the agency produces. From art to finance, they are perfect complements.

Meet the Team