We help brands reach their highest expression so customers become real believers. Our understanding of people and the drivers behind their behaviors and decisions has proven invaluable to our clients’ pursuit of purposeful and lasting engagement. Add to that our devotion to the time-tested principles of good design and an insatiable curiosity of all things new and next—technological or otherwise—and you have an agency model that has served 50k and some of the world's best brands quite well.
We never lose sight of the bigger picture despite getting lost in the details sometimes. The best agency partner does both—because you need both.
Everything we do works together to achieve our clients’ objectives.
Our planning sets the stage for compelling execution and tangible results.
Building strong brands and customer relationships is the best long-term strategy.
Our work is memorable, meaningful and designed to perform.
Our commonly held beliefs aren't as common as you might expect, which is what makes 50k the choice for those looking for more—and better.
We strive to be a partner who knows our clients’ businesses.
We create impact that breaks through the clutter.
From start to finish, our attention to detail never wavers.
We take our work seriously—not ourselves.
One of the largest independent creative agencies in Chicago, 50,000feet is led by four Principals: Michael Petersen, Ken Fox, Chris Prescher and Jim Misener. Just as involved as they were on day one, the guys contribute in meaningful ways to the 50k culture and the work the agency produces. From art to finance, they are perfect complements.