Grace Management

Real Estate + Hospitality

Elevate the experience by inviting audiences on a journey.

More than three decades and 50+ communities later, Grace Management has become known for elevating the quality of senior living experiences across the U.S. As the landscape changes and demand grows, 50,000feet works with Grace Management to highlight how the brand meets and exceeds the needs of residents and their families.

Challenge

Grace Management, a leading operator of senior living communities nationwide, had a single corporate website and dozens of separate sites for individual communities. The community sites were using different CMS platforms along with design templates that were not consistent with the current Grace Management brand identity. 50,000feet was invited to carry out a complete brand refresh and rationalize the brand architecture to optimize lead generation.
 

Approach

Grace Management's rapid growth required a digital solution that could quickly generate new microsites. Our developers used an architecture that leveraged Amazon Web Services and headless Drupal. To optimize lead generation, we conducted on-site interviews to understand the needs of potential residents, and designed the microsites to promote Grace Management in conjunction with community-specific CTA modules. To ensure that content would be on-brand, 50,000feet audited all of the company’s existing websites and created a new brand identity system that allows for brand consistency across communities.
 

Results

Grace Management has benefited from a large increase in converted sales that began with website visits. All 40-plus communities now have a consistent look and feel, with proprietary photography and video assets that further distinguish the brand. And, armed with an architecture ready for their expansion, Grace Management can quickly and easily create websites for their new acquisitions that match their brand experience and provide a superior digital web presence over their competitors.  

Community Identities

Brand Video

Video is perhaps the most effective way to humanize a brand and paint a relatable picture of the customer experience. With personal testimonials, 50,000feet further validated Grace Management’s position in the marketplace, capturing firsthand experiences of the exceptional care offered and received at Grace Management communities. Beautifully shot by Charlie Simokaitis and art directed by 50,000feet, the videos bring the brand to life and add a new dimension to its incredible leadership.