Knoll

Architecture and Design

Modern always.

To tell one of the world’s greatest design stories, language is only the beginning. Home to an unrivaled collection of furnishings, textiles and office design systems, Knoll often turns to 50k for creative that mirrors its own modernist sensibilities. In paying homage to the milestones of its past, we reveal the timeless visionary that Knoll is.

Insight

As a pioneer of the modern workplace, Knoll has partnered with 50,000feet for more than a decade to share its unique story and to express the company's unwavering commitment to design excellence. Since its founding more than 80 years ago, today Knoll is a constellation of design-driven brands, working together with their clients to create inspired modern interiors. Recent acquisitions have added depth and breadth to Knoll's collection of products, services and capabilities, which has strengthened the company's ability to serve new markets, geographies, channels and segments with an internationally recognized portfolio that includes furnishings, textiles, leather, lighting, accessories and architectural and acoustical elements.

Idea

Through the development of naming systems, strategic messaging, global brand platforms and integrated and immersive campaigns, 50,000feet has helped Knoll position its constellation of brands with distributors, design professionals and consumers in relevant and engaging ways across channels, media and platforms. Our team has supported a range of Knoll businesses, including Knoll Office, KnollStudio, KnollTextiles, Spinneyback and Edelman Leather, with a consistent focus on strengthening the positioning of their brands in their respective categories while driving greater engagement and sales.

Impact

Building on the insight that design-driven brands consistently and significantly outperform their industry peers, 50,000feet has helped Knoll deliver memorable and compelling brand expression, strategic messaging and campaigns that deliver on the vision and purpose of the Knoll brand. Our work for Knoll’s 75th anniversary continues to provide the foundation for the company’s global brand platform, upon which the global leader in inspired modern interiors continues to build momentum and perform beautifully. Our partnership with Knoll relies on a shared vision for what design can do as well as a depth of understanding of the workplace and home interiors industry and our recognized commitment to and leadership in design excellence.